ONTD Political

I thought we could use some happy news

12:41 am - 12/18/2012
PROVIDENCE, R.I. (AP) — Hasbro says it will begin selling gender-neutral Easy-Bake ovens after meeting with a 13-year-old New Jersey girl who had campaigned for them.

McKenna Pope, of Garfield, N.J., got more than 40,000 signatures on her online petition at Change.org. She also got the support of celebrity chefs, including Bobby Flay, who backed her call for Hasbro (HAS) to include boys in Easy-Bake oven ads and make them in gender-neutral colors.

She began her campaign after finding only pink or purple Easy-Bake ovens. She wanted to buy ovens in other colors as a Christmas gift for her four-year-old brother, Gavyn Boscio.



Hasbro invited McKenna and her family to a meeting at its Pawtucket, R.I., headquarters. During the meeting, Monday, Hasbro executives revealed a prototype of their newest Easy-Bake in black, silver or blue.

Hasbro has been working on the new color scheme and design for about 18 months and decided to show McKenna to see whether she had any thoughts, said John Frascotti, Hasbro's chief marketing officer.

McKenna said Hasbro is doing everything she wanted, including featuring boys in ads for the toy.

"They really met most or even all of what I wanted them to do, and they really amazed me," she said, adding that her brother Gavyn thought the new design was "awesome."

Hasbro's Frascotti says the classic toy has had about a dozen different color schemes since its 1963 launch, from yellow to green to teal to silver. The most recent version, introduced in 2011, is mostly purple with pink accents.

He said solid sales since then prompted the company to consider updating it and broaden the consumer base by manufacturing it in different colors.

"It's actually a product that's played with by both boys and girls," Frascotti said. "We will continue to offer the existing (color scheme), too, because it's so popular."

Hasbro plans to unveil the color scheme at the industry's Toy Fair in New York in February. Frascotti said. And it'll be on store shelves next summer.

McKenna says the celebrity entertainment TV show "Inside Edition" gave the family an Easy-Bake oven after learning of her campaign. So McKenna plans to buy her brother some cake mixes for Christmas, she said.



Source

Joyous follow-up to this

chaya 18th-Dec-2012 05:42 am (UTC)
Unlock pls?
schexyschteve 18th-Dec-2012 05:45 am (UTC)
Fixed!
oceandezignz 18th-Dec-2012 05:53 am (UTC)
FABULOUS!

tabaqui 18th-Dec-2012 11:31 am (UTC)
I dunno what you call that cape pattern, but he is FABULOUS.
layweed 18th-Dec-2012 05:55 am (UTC)
IDG how these things work. They cooked real, edible food with an ordinary 100 watt bulb? Was it just because of the small oven so the 100 watt bulb provided enough heat to really cook? idgi.
rex_dart 18th-Dec-2012 06:04 am (UTC)
it's tiny portions in a small space directly under the bulb, and it takes a terribly long time considering the size of the item.
chimbleysweep 18th-Dec-2012 06:01 am (UTC)
I never got a classic Easy Bake Oven. I got a Mrs Fields one after many years of hoping for anything oven-based. By the time I got it I was allowed to bake things in the real oven so the novelty died.

Good on Hasbro for listening to her complaints. I am jealous of her brother.
citiesburning 18th-Dec-2012 06:08 am (UTC)
My mom never bought me one either, until we finally found one on clearance ... it was missing pieces so we returned it, and I had to use the real oven to bake (jk jk) (first world problems) etc.
effervescent 18th-Dec-2012 06:11 am (UTC)
That's awesome. :D
romp 18th-Dec-2012 06:12 am (UTC)
Thanks, I needed to see some progress.
bestdaywelived 18th-Dec-2012 06:16 pm (UTC)
How is this progress?
kagehikario 18th-Dec-2012 06:25 am (UTC)
Yay! I was an impatient child who usually asked mom to finish off my cake in the real oven :p but I baked my creepy crawlers in it! When I didn't get impatient and ask for them to be oven-baked too... :p

In retrospect, this was one of my few not-usually-for-boys toys. I'm pretty sure I pitched a fit for want of a doll in the store at the age of 4. After that my mom allowed a few Littlest Petshop toys and the oven. Progress? :)
eveofrevolution 18th-Dec-2012 04:47 pm (UTC)
Yeeeeesssss creepy crawlies!! Those were awesome!
vanishingbee 18th-Dec-2012 06:28 am (UTC)
this is great news, and it's also great that they were considering it ahead of time so they had something to show her so quickly. Everything about this works out-- the original campaign gets the exposure/public approval, but the fact that it was being worked on before this means you get quick results. thanks for posting.
liliaeth 18th-Dec-2012 11:24 am (UTC)
yep and now Hasbro on top of that gets the good publicity of listening to their customers.
zinnia_rose 18th-Dec-2012 06:40 am (UTC)
Great news! My little brother loved my Easy Bake oven. I still remember how PISSED I was when he ruined it by leaving the plastic spatula inside.

I've forgiven him now...mostly. ;)
ceruleanst 18th-Dec-2012 06:45 am (UTC)
I think Hasbro has gained a keen sense of which way the wind is blowing from having sold a lot of pony stuff this year.
myrrhmade 18th-Dec-2012 06:57 am (UTC)
Photobucket

Aww YASSSS!
simply_blah 18th-Dec-2012 07:13 am (UTC)
I would have gotten my nephew a purple one if I didn't think it would be one of those kinds of toys. You know... They play with it maybe twice and then it just takes up space. I thought I remembered a teal colored one from not too long ago that was a bit retro in design. Maybe I'm wrong though.

I never had an Easy Bake Oven. I did have a jewelry maker though. You cut up pieces of plastic to make earrings and stuff.
suzycat 18th-Dec-2012 11:04 am (UTC)
I would have thought that if you make a pretend oven you'd make it in oven colours, but that's just me.
quizzicalsphinx 18th-Dec-2012 11:29 am (UTC)
When I was a kid, they came in yellow, green, and red, which in the late 70s/early 80s were real oven colors. I remember being pissed off in a way I could not quite articulate when they turned pink.
tabaqui 18th-Dec-2012 11:36 am (UTC)
Very cool that this was already in the works, and even cooler that they not only acknowledged her and her petition, but sought out her and her family for a sort of 'product testing' and are going to include boys on the box/ads.

If only other companies would pay heed and the toy aisles would stop being pretty much exclusively blue and pink.
shortsweetcynic 18th-Dec-2012 12:22 pm (UTC)
yes. this was needed.

:) :)
bestdaywelived 18th-Dec-2012 06:17 pm (UTC)
Why? It's just reinforcing that girly things are less than.
beemo 18th-Dec-2012 12:23 pm (UTC)
Why does "gender neutral" usually mean "not girly". Blue isn't neutral!

/nitpicking

Edited at 2012-12-18 12:24 pm (UTC)
dienaid 18th-Dec-2012 01:08 pm (UTC)
I agree. I really hate that.

Not that I necessarily mind blue - but 'gender neutral' often seems to mean 'boy stuff or traditionally masculine roles marketed toward girls.'

Edited at 2012-12-18 01:10 pm (UTC)
seishin 18th-Dec-2012 02:49 pm (UTC)
Good. :)


My nephew asked for one for his 5th birthday (he's 10 now); and my mom and I went halves on it (because the oven + mixes arent cheap). I remember having to explain to her why it didnt matter that a boy wanted a pink toy that baked treats, and that it was actually awesome that he wanted to cook 'yummy food' just like his daddy.
shipperx 18th-Dec-2012 03:08 pm (UTC)
With darn near all appliances becoming 'stainless steel' you would have thought they'd have silver long before now.
bestdaywelived 18th-Dec-2012 06:21 pm (UTC)
I don't think that this should be applauded as a good thing - I frankly think it fucking sucks. This is just furthering the idea that things that are girly (pink, purple, etc.) aren't for everyone, so they aren't as good as "gender neutral" (read: boyish) things.

I'm a big believer that society needs to be changed so that we accept that some boys like pink and dresses,not changing things that are girly so that boys who like them "won't get made fun of".
mirhanda 18th-Dec-2012 07:42 pm (UTC)
THIIIIIIIIIIIIIIIIIIIIIIIIIIIIIS!
redstar826 19th-Dec-2012 04:17 am (UTC)
am I just imagining things or was this "everything for girls must be pink!" stuff actually not a trend back in the '80s. I never really liked pink as a kid, and I don't recall it being an issue as far as my toys were concerned.

Seems to me like making different colors just makes sense. Not everyone likes pink and purple (and that goes for both boys and girls).
schexyschteve 19th-Dec-2012 04:23 am (UTC)
I grew up in the 90s (born in 88), and I don't recall everything being pink either. I think that trend was just starting (I know I had a few pink toys, mainly Barbie things), but I don't recall EVERYTHING FOR GIRLS = PINK.
angry_chick OT19th-Dec-2012 07:29 am (UTC)
As much as I hate Bratz, I saw something at Toys 'R Us today that had me running to my car, and I sat in my car and cried tears of happiness.

Apparently, they have these dolls for little girls with cancer/going through chemotherapy/radiation. They're so sweet and I wanted to purchase one for someone, or at least keep it around just to have.
lil_insanity Re: OT19th-Dec-2012 05:25 pm (UTC)
OH MY GOD

Thank you for mentioning this! I just Googled it and I'm dying from feels...!

http://www.toysrus.com/product/index.jsp?productId=12918054
http://www.beautifulandbald.com/

There's some internet backlash about this ("Bratz is appropriating the suffering of children to make a buck"), but I really don't understand that. Was American Girls appropriating the suffering of girls in wheelchairs when they made a wheelchair accessory available for American Girl dolls? I think kids who are going through chemo would love dolls like this. I know I was obsessed with anything that "looked like me" when I was 6-8.
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