Rachel Maddow's Surge Is Fox News' Worst Ratings Nightmare1:25 am - 01/01/2013
After prophesying a landslide win for Mitt Romney, Fox New has seen its ratings decline lot more than usual since the election — and Sean Hannity's viewers in particular keep disappearing, while Rachel Maddow's continue to tune in over at rival MSNBC.
The last batch of Nielsen data available before year's end shows Hannity's viewership getting chopped in half after November 6, according to th New York Daily News's Don Kaplan. Politico's Dylan Byer argues his decline simply brings Hannity back to pre-election norms. Or perhaps these vanishing viewers are just disgruntled voters who can't stomach the news cycle anymore. Kaplan, however, attributes this decline to Hannity's implied predictions
... viewers who basked in his preelection anti-Obama rhetoric tuned him out when they were stunned to wake up on Nov. 7 and discover that the President had won a second term — a scenario that Hannity had all but promised could never happen.
MSNBC's Rachel Maddow and Ed Schultz — who both, of course, did not predict a Romney victory — hav retained most of their viewership n the weeks following election night, and CNN's Anderson Cooper has lost almost none. With ratings holding strong after Obama's reelection and Maddo appearing The Colbert Report, it appears like MSNBC is making good on president Phil Griffin's plan t bolster the channel's brand awareness
But these trends may began long before Hannity and other Fox News commentators led viewers to believe Romney was a shoe-in. Media blog News Corps notes hat throughout 2012, Fox News experienced by far the slowest year-over-year growth amongst the three major cable news channels. And even though MSNBC has captured many more eyeballs within the lucrative 25-54 demographic, Fox News stil retains primetime dominance n the world of 24-hour TV news. What's left for CNN next year, well, that's up to new boss Jeff Zucker to decide.
(... Source is amused