ONTD Political

Rachel Maddow's Surge Is Fox News' Worst Ratings Nightmare

1:25 am - 01/01/2013


After prophesying a landslide win for Mitt Romney, Fox New has seen its ratings decline lot more than usual since the election — and Sean Hannity's viewers in particular keep disappearing, while Rachel Maddow's continue to tune in over at rival MSNBC.


The last batch of Nielsen data available before year's end shows Hannity's viewership getting chopped in half after November 6, according to th New York Daily News's Don Kaplan. Politico's Dylan Byer argues his decline simply brings Hannity back to pre-election norms. Or perhaps these vanishing viewers are just disgruntled voters who can't stomach the news cycle anymore. Kaplan, however, attributes this decline to Hannity's implied predictions



... viewers who basked in his preelection anti-Obama rhetoric tuned him out when they were stunned to wake up on Nov. 7 and discover that the President had won a second term — a scenario that Hannity had all but promised could never happen.


MSNBC's Rachel Maddow and Ed Schultz — who both, of course, did not predict a Romney victory — hav retained most of their viewership n the weeks following election night, and CNN's Anderson Cooper has lost almost none. With ratings holding strong after Obama's reelection and Maddo appearing The Colbert Report, it appears like MSNBC is making good on president Phil Griffin's plan t bolster the channel's brand awareness


But these trends may began long before Hannity and other Fox News commentators led viewers to believe Romney was a shoe-in. Media blog News Corps notes hat throughout 2012, Fox News experienced by far the slowest year-over-year growth amongst the three major cable news channels. And even though MSNBC has captured many more eyeballs within the lucrative 25-54 demographic, Fox News stil retains primetime dominance n the world of 24-hour TV news. What's left for CNN next year, well, that's up to new boss Jeff Zucker to decide.

(... Source is amused

tadashee 1st-Jan-2013 04:12 pm (UTC)
Obviously I have a liberal bias, but it seems like fox is more of a fiction fantasy channel than news.
tadashee 1st-Jan-2013 04:12 pm (UTC)
Obviously I have a liberal bias, but it seems like fox is more of a fiction fantasy channel than news. Eventually the recycled story lines get old. Bye fox.
ragnor144 1st-Jan-2013 04:25 pm (UTC)
I clicked on the source and there was a huge picture of Hannity (? - I'm not sure - that is how much I avoid Fox) and gave out a little gasp of revulsion. I am mostly joking suggesting a trigger warning be added for douchecanoes.

I really wish that this was because Fox News viewers have seen how out of touch with reality the network is, but I have to admit that I don't have a high opinion of Fox News viewers. I'm going with laziness, exhaustion, and discouragement after the election.

Not completely relevant, but I have suck a crush on Rachel Maddow and I am sure I am far from alone on this here.
bnmc2005 1st-Jan-2013 06:55 pm (UTC)
I clicked on the source and there was a huge picture of Hannity (? - I'm not sure - that is how much I avoid Fox) and gave out a little gasp of revulsion. I am mostly joking suggesting a trigger warning be added for douchecanoes.

LOL. Sorry about that.
moonshaz 1st-Jan-2013 10:37 pm (UTC)
Yeah, that's Hannity, all right. *gag* Not even sure how I know *lol* but that's *retch* him.
redstar826 1st-Jan-2013 04:30 pm (UTC)
I don't really watch her show that often but I like knowing that she is out there because smart gay ladies for the win :)
dearmisterecho 1st-Jan-2013 05:02 pm (UTC)
I love listening to her show via podcast - and I would dance on Fox News' grave, if they would ever die...and a grave could be erected...
karma_aster 1st-Jan-2013 05:14 pm (UTC)
Mmmmm...delicious, delicious shadenfreude.
moonbladem 1st-Jan-2013 07:42 pm (UTC)
Rachel Maddow is a goddess. Sean Hannity can go suck eggs.
moonshaz 1st-Jan-2013 10:38 pm (UTC)
This, sfm it's not even funny!

Especially the part about Rachel being a goddess. I already worship her, so she must be!
ohmiya_sg 1st-Jan-2013 07:59 pm (UTC)
Several letters seem to be missing from this article, around the html links.
keeni84 1st-Jan-2013 08:19 pm (UTC)
this has been happening a lot on LJ for some reason
ohmiya_sg 1st-Jan-2013 08:22 pm (UTC)
Poor decaying website. :/
bnmc2005 1st-Jan-2013 10:19 pm (UTC)
WEIRD.

Fixed it tho. Thanks.
ohmiya_sg 1st-Jan-2013 10:20 pm (UTC)
:)
veracity 2nd-Jan-2013 01:30 am (UTC)
I noticed it on ONTD, too. It's really weird but thankfully enough letters are there I can figure out the words/context.
telemann 1st-Jan-2013 08:12 pm (UTC)
She rocks, and Chris Hayes is a happy surprise bonus I got from watching Rachel Maddow's show. They're both some of the smartest and astute political pundits on TV. And even David Brooks of the New York Times had high praise for Chris Haye's book (even though naturally he disagreed with the conclusions).
lothlorienbow 2nd-Jan-2013 12:51 am (UTC)
I greatly enjoy Chris Hayes. And if he wasn't married with a baby...


I'll be in my bunk.
shipperx 1st-Jan-2013 08:26 pm (UTC)
Faux's ideology took them beyond the point where even folks desperately trying to defend them can't convince themselves that Faux isn't politically biased to the point of being useless as far as information goes.

Faux is an opinion only network... that has only one opinion.
shhh_its_s3cr3t 1st-Jan-2013 08:53 pm (UTC)
I love her, I have always loved her. People are tuning in to her and staying with her because she's a real journalist with integrity.

My neighbors here in Texas are still in shock that Romney didn't get voted in by the landslide they were promised. LOL

Bless them!
corinn 1st-Jan-2013 10:38 pm (UTC)
My neighbors here in Texas are still in shock that Romney didn't get voted in by the landslide they were promised. LOL

One of my neighbors here in Las Vegas still has their Romney sign in their front yard. I kinda smirk at it every time I pass it, ahaha.

I wonder when the homeowner's association will finally tell them "It's been [X] months. Let it go. And take that sign down or pay a fine."
shhh_its_s3cr3t 2nd-Jan-2013 04:04 am (UTC)
The Homeowners Association President was the primary supporter and organizer around my neighborhood for the RR campaign. So I know its never going to happen here. :(
corinn 2nd-Jan-2013 08:54 am (UTC)
:( Your neighbors have their election stuff still up, too?

I've been starting to wonder if the person they have drive around the neighborhood looking for violations every two weeks is also a bitter Republican who just isn't notifying the managing company. Or I wonder if the homeowner is swallowing fines to ~make a statement~.
shhh_its_s3cr3t 4th-Jan-2013 02:46 am (UTC)
This entire state refuses to acknowledge that they were lied to and misled by faux news. They will keep the signs up until 2016. Anytime there is a story about Romney's campaign in a detrimental way - its the "libtards and their kool-aid".

So yeah, they will never allow that maybe they were *gasp" wrong.

Instead they're all buying more guns and building up a bunker for their supplies. I only wish I were joking about this.
thrace_ 1st-Jan-2013 09:10 pm (UTC)
moonshaz 1st-Jan-2013 10:39 pm (UTC)
perthro 1st-Jan-2013 10:42 pm (UTC)
I like Rachel. She's tough, opinionated, and she doesn't back down to people who hate her for being herself. These are admirable qualities. But I really don't like MSNBC; it's the same thing as Fox News, but for the other side. It isn't news. It's opinion, rhetoric, with quotes of the day and some highlights of news thrown in. I really can't see that it's any better than Fox. I think I'll have to stick with BBC or NPR right now.
meran_flash 2nd-Jan-2013 06:19 am (UTC)
But I really don't like MSNBC; it's the same thing as Fox News, but for the other side.

Not really but ok.
childish 3rd-Jan-2013 04:23 pm (UTC)
It's not as bad but it's clearly and overwhelmingly biased in a liberal favor.
lovedforaday 2nd-Jan-2013 01:01 am (UTC)
Maybe, also, Fox's programming has just plain gotten old. You can turn into Hannity any day of the week and guess what he and his guests are going to say just by what the topics of the night are going to be. Being stale, and being wrong about everything last election, has to be the reason for viewer fatigue.
rkt 2nd-Jan-2013 06:04 am (UTC)
i really should work on getting my mother to watch/listen to rachel bc as it is, she drinks way too much from the tea party fountain.


also: i don't think that fox and msnbc can appropriately be considered rivals. nobody who turns off one channel goes to the other in all seriousness.
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