ONTD Political

This Is Why Women's Hygiene Companies Shouldn't Let Teen Boys Run Their Marketing Teams

4:49 pm - 02/22/2013
'This is Why Women's Hygiene Companies Shouldn't Let Teen Boys Run Their Marketing Teams'

Playtex Products (not to be confused with the entirely separate Playtex bra company) decided to run an edgy ad campaign (if you define middle-school lady-part jokes to be "edgy") for "Fresh + Sexy wipes", a private parts washcloth. I haven't confirmed who wrote the ads, but the only rational explanation is that some vice president there thought that letting his teenage son who loves porn and has no understanding of women should be given free reign over a campaign for feminine hygiene products. Cheap puns are easy, but tolerable. Shaming women about their sex organs... not so much.

For the woman in your life who loves her private parts as much as a Benny Hill sketch:

For the lady who loves trashy novels and purity balls:

For the frat boy who manstrates:

For the – never mind, this is just gross. Fire them already.

You can let them know how awful their ads are here because they don't allow comments on their Facebook wall here.

UPDATE: Some commenters have also pointed out that these adult wet wipes are actually unhealthy for you. The thing with wipes and douches is that 9 out of 10 of them will cause pH imbalances (resulting in itchiness, odor, discharge, dryness, and in extreme cases, bacterial vaginosis.) So not only are they poorly made, juvenile and uncreative, they are actually something women should actively avoid for health reasons. Good times.


Here is another source on this.
OP: Yep. Apparently advertisers still believe in the old trick of shaming women about their bodies in order to sell them crap they don't need.

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natyanayaki 23rd-Feb-2013 03:26 am (UTC)
lisasimpsonfan 23rd-Feb-2013 03:30 am (UTC)
My OBGYN has told me to avoid anything like those wipes or douches for years because a healthy vagina is self-cleaning. It ticks me off that those ads just play on a women's insecurities to sell an unhealthy product. Next thing you know they will be telling us to douche with Lysol again.
box_of_rocks 23rd-Feb-2013 03:51 am (UTC)
A vagina is self-cleaning, but is a mild wipe really bad for labia and vulva? That stuff needs to be washed, it gets stinky! Note that I have no idea what types of cleaners are in these wipes and am not endorsing them, but they aren't douches to be used internally, so they may not be bad for vaginal flora balance.

Edited at 2013-02-23 03:53 am (UTC)
lb_x 23rd-Feb-2013 03:30 am (UTC)
I'm having flashbacks to the undergrad class where my prof handed out copies of those vintage Lysol ads (the ones telling women if they didn't use their product (for feminine hygiene) their husbands wouldn't want them and it would destroy their marriage).

The guys in the class didn't see any problems with the ads. The girls in the class were flipping their shit.

Oh progress.
keeperofthekeys 23rd-Feb-2013 03:39 am (UTC)
The guys in the class didn't see any problems with the ads.


That's all I got.
chasingtides 23rd-Feb-2013 03:36 am (UTC)
Well, this is fucking gross.
darsynia 23rd-Feb-2013 03:38 am (UTC)
BEST COMMENT EVER on FB about this:

I'd rather bleed through all my clothes than wear your products. Try less misogynous[sic] marketing, Playtex.

the_laugh 23rd-Feb-2013 10:04 pm (UTC)
Their tampons suck anyway.
shadowwolf1321 23rd-Feb-2013 03:40 am (UTC)
Well one more company that I won't buy from. Utterly ridiculous.
234_am 23rd-Feb-2013 03:42 am (UTC)
how did these ad execs (or whomever) let this run?

that's so bad even my clueless boyfriend cringed.
kittenmommy 23rd-Feb-2013 03:45 am (UTC)

jenny_jenkins 23rd-Feb-2013 03:50 am (UTC)

Your vagina is cleaner than your mouth.

Keep that shit far away from it.
nesmith 23rd-Feb-2013 03:50 am (UTC)
Looks like I'll be staying with Stayfree and generic stuff from now on. Ick.
box_of_rocks 23rd-Feb-2013 03:57 am (UTC)
I don't know, I don't have a problem with this product. It's for men *and* women, it's not for internal use, and genitals get sweaty and stinky. How's it worse than wet wipes for wiping after pooping? There are bathroom wipes marketed to adults.
wicked_seraph 23rd-Feb-2013 04:20 am (UTC)
1) Those products are specifically aimed towards women. I can guarantee you will never see ads for men to buy "masculine hygiene" products.

2) It's not about the fact that the vulva can become sticky and possibly stinky. It's the fact that the ads are shaming women for how their bodies naturally work, as well as implying that if they don't make sure their genitals are completely odor-free and squeaky-clean at all times, that they're sexually undesirable. I'm having a difficult time articulating it well, but I just... don't understand how you can completely miss the misogyny in these ads.
anolinde 23rd-Feb-2013 04:03 am (UTC)
Okay, three of these don't even make sense. Maybe I could see people not wanting to pick dirty peaches, but the others don't work with the analogy. At all.
astridmyrna 23rd-Feb-2013 06:39 am (UTC)
I think the basic approach was "what are lulzy euphemisms for sexy parts" and just rolled with it.
crooked_halo 23rd-Feb-2013 04:49 am (UTC)
From their wall:
"We wanted to address the concerns that have been raised here on our official Facebook page and the Playtex Sport page. We hear you. We're listening. We respect your opinions.

We do not believe women are unclean. We do not believe men are unclean either. We do, however, believe there is room for spontaneity to reenter their sex lives. Feeling confidently clean--both before and after sex--helps men and women be ready for anything.

Our purpose is not to shame bodies, but to celebrate moments. Yes, those moments.

Happy Valentine's Weekend. Now go be a lovebird."

Umm... Fuck you very much, you completely missed the point.
belleweather 23rd-Feb-2013 05:00 am (UTC)
Whut? When has not wiping with some nasty soapy product kept someone from having sex? And if fear of being less-than-fresh does keep you from getting in on, I'd think that's an indication for therapy rather than product placement.
not_emily 23rd-Feb-2013 04:57 am (UTC)
I saw these earlier and I thought they were gross, joke ads.

Um. Ew.
yndigot 23rd-Feb-2013 07:42 am (UTC)
This. These are like something I'd expect to see on Tumblr made by someone who was trying to make fun of this sort of product. This is the actual ad? Wtf...
lurkch 23rd-Feb-2013 05:40 am (UTC)
Oooookay. *adds Playtex to list of companies never to buy from*
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