ONTD Political

This Is Why Women's Hygiene Companies Shouldn't Let Teen Boys Run Their Marketing Teams

4:49 pm - 02/22/2013
'This is Why Women's Hygiene Companies Shouldn't Let Teen Boys Run Their Marketing Teams'

Playtex Products (not to be confused with the entirely separate Playtex bra company) decided to run an edgy ad campaign (if you define middle-school lady-part jokes to be "edgy") for "Fresh + Sexy wipes", a private parts washcloth. I haven't confirmed who wrote the ads, but the only rational explanation is that some vice president there thought that letting his teenage son who loves porn and has no understanding of women should be given free reign over a campaign for feminine hygiene products. Cheap puns are easy, but tolerable. Shaming women about their sex organs... not so much.


For the woman in your life who loves her private parts as much as a Benny Hill sketch:

For the lady who loves trashy novels and purity balls:

For the frat boy who manstrates:

For the – never mind, this is just gross. Fire them already.


You can let them know how awful their ads are here because they don't allow comments on their Facebook wall here.

UPDATE: Some commenters have also pointed out that these adult wet wipes are actually unhealthy for you. The thing with wipes and douches is that 9 out of 10 of them will cause pH imbalances (resulting in itchiness, odor, discharge, dryness, and in extreme cases, bacterial vaginosis.) So not only are they poorly made, juvenile and uncreative, they are actually something women should actively avoid for health reasons. Good times.


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SOURCE.

Here is another source on this.
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OP: Yep. Apparently advertisers still believe in the old trick of shaming women about their bodies in order to sell them crap they don't need.

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natyanayaki 23rd-Feb-2013 03:26 am (UTC)
UGH.
lisasimpsonfan 23rd-Feb-2013 03:30 am (UTC)
My OBGYN has told me to avoid anything like those wipes or douches for years because a healthy vagina is self-cleaning. It ticks me off that those ads just play on a women's insecurities to sell an unhealthy product. Next thing you know they will be telling us to douche with Lysol again.
box_of_rocks 23rd-Feb-2013 03:51 am (UTC)
A vagina is self-cleaning, but is a mild wipe really bad for labia and vulva? That stuff needs to be washed, it gets stinky! Note that I have no idea what types of cleaners are in these wipes and am not endorsing them, but they aren't douches to be used internally, so they may not be bad for vaginal flora balance.

Edited at 2013-02-23 03:53 am (UTC)
lb_x 23rd-Feb-2013 03:30 am (UTC)
I'm having flashbacks to the undergrad class where my prof handed out copies of those vintage Lysol ads (the ones telling women if they didn't use their product (for feminine hygiene) their husbands wouldn't want them and it would destroy their marriage).

The guys in the class didn't see any problems with the ads. The girls in the class were flipping their shit.

Oh progress.
keeperofthekeys 23rd-Feb-2013 03:39 am (UTC)
The guys in the class didn't see any problems with the ads.

....................................................


That's all I got.
chasingtides 23rd-Feb-2013 03:36 am (UTC)
Well, this is fucking gross.
darsynia 23rd-Feb-2013 03:38 am (UTC)
BEST COMMENT EVER on FB about this:

I'd rather bleed through all my clothes than wear your products. Try less misogynous[sic] marketing, Playtex.

Agreed.
the_laugh 23rd-Feb-2013 10:04 pm (UTC)
Their tampons suck anyway.
shadowwolf1321 23rd-Feb-2013 03:40 am (UTC)
Well one more company that I won't buy from. Utterly ridiculous.
234_am 23rd-Feb-2013 03:42 am (UTC)
how did these ad execs (or whomever) let this run?

that's so bad even my clueless boyfriend cringed.
kittenmommy 23rd-Feb-2013 03:45 am (UTC)

OMG. D:
jenny_jenkins 23rd-Feb-2013 03:50 am (UTC)
JFC

Your vagina is cleaner than your mouth.

Keep that shit far away from it.
nesmith 23rd-Feb-2013 03:50 am (UTC)
Looks like I'll be staying with Stayfree and generic stuff from now on. Ick.
box_of_rocks 23rd-Feb-2013 03:57 am (UTC)
I don't know, I don't have a problem with this product. It's for men *and* women, it's not for internal use, and genitals get sweaty and stinky. How's it worse than wet wipes for wiping after pooping? There are bathroom wipes marketed to adults.
wicked_seraph 23rd-Feb-2013 04:20 am (UTC)
1) Those products are specifically aimed towards women. I can guarantee you will never see ads for men to buy "masculine hygiene" products.

2) It's not about the fact that the vulva can become sticky and possibly stinky. It's the fact that the ads are shaming women for how their bodies naturally work, as well as implying that if they don't make sure their genitals are completely odor-free and squeaky-clean at all times, that they're sexually undesirable. I'm having a difficult time articulating it well, but I just... don't understand how you can completely miss the misogyny in these ads.
anolinde 23rd-Feb-2013 04:03 am (UTC)
Okay, three of these don't even make sense. Maybe I could see people not wanting to pick dirty peaches, but the others don't work with the analogy. At all.
astridmyrna 23rd-Feb-2013 06:39 am (UTC)
I think the basic approach was "what are lulzy euphemisms for sexy parts" and just rolled with it.
crooked_halo 23rd-Feb-2013 04:49 am (UTC)
From their wall:
"We wanted to address the concerns that have been raised here on our official Facebook page and the Playtex Sport page. We hear you. We're listening. We respect your opinions.

We do not believe women are unclean. We do not believe men are unclean either. We do, however, believe there is room for spontaneity to reenter their sex lives. Feeling confidently clean--both before and after sex--helps men and women be ready for anything.

Our purpose is not to shame bodies, but to celebrate moments. Yes, those moments.

Happy Valentine's Weekend. Now go be a lovebird."


Umm... Fuck you very much, you completely missed the point.
belleweather 23rd-Feb-2013 05:00 am (UTC)
Whut? When has not wiping with some nasty soapy product kept someone from having sex? And if fear of being less-than-fresh does keep you from getting in on, I'd think that's an indication for therapy rather than product placement.
not_emily 23rd-Feb-2013 04:57 am (UTC)
I saw these earlier and I thought they were gross, joke ads.

Um. Ew.
yndigot 23rd-Feb-2013 07:42 am (UTC)
This. These are like something I'd expect to see on Tumblr made by someone who was trying to make fun of this sort of product. This is the actual ad? Wtf...
lurkch 23rd-Feb-2013 05:40 am (UTC)
Oooookay. *adds Playtex to list of companies never to buy from*
stainedfeathers 23rd-Feb-2013 05:41 am (UTC)
When I first looked at them I thought "What nice clean ads, rather nice design, good text, pretty images (cute beaver and woodpecker!)"... then I actually read them. *facepalm*

quicksilvermad 23rd-Feb-2013 05:43 am (UTC)
What the fuck... Come on.

I can just see the meeting with the marketing team:

"Guys, this will be hilarious, now just go with me here..."

Shut up.
blackheart 23rd-Feb-2013 06:09 am (UTC)
...wouldn't a clean pecker and polished knob apply to a man's dick wipes?

Lol dick wipes. I'm with everyone saying this is a dumb product. If a woman wants to freshen up before getting it on, there's regular washcloths without terrifying chemicals on them.
kittenmommy 23rd-Feb-2013 06:32 am (UTC)

...wouldn't a clean pecker and polished knob apply to a man's dick wipes?

Yeah, I think they're meant to be for everyone, and I don't really have a problem with the product itself.

But the advertising... ugh.
astridmyrna 23rd-Feb-2013 06:30 am (UTC)
I'm honestly shocked that there isn't an ad with a cat on it. Maybe that's in the extended cut.

That, and I don't know which is worse, these ads or the Summer's Eves ads:



Also, many of the facebook comments are GLORIOUS:
just thinking about going home to polish my knob and clean my beaver, like every other modern day woman! defiantly NOT midterms or silly voting uhg why did we want that right anyway

I bet your ten second daydream is being able to go back in time to prevent all this, yes?

I dream of a world where women are not objectified and where women-targeted marketing is done by tasteful, talented, professionals AND where companies don't invent problems that don't exist to rip me off and fill the landfills.

And here's my own two sense (in response to what is you 10 sec daydream):
Tossing your ads and products into the fires of Mount Doom where it belongs. Those ads were gross, you should feel gross, and you can bet that I'm not going to spend one red cent on your products again.

Edited at 2013-02-23 06:35 am (UTC)
mycheesestinks 23rd-Feb-2013 08:52 am (UTC)
OMG I had never seen those ads before! Many LOLs

Edited at 2013-02-23 08:53 am (UTC)
xbriyeon 23rd-Feb-2013 06:43 am (UTC)
what the actual fuck lmao

A+++ at getting me to not ever want to buy their products, idiots.
corinn 23rd-Feb-2013 10:50 am (UTC)
Playtex Products is owned by Energizer Holdings. Always is owned by Procter & Gamble. They're different companies. Which just makes the adfail all the worse-- I, too, looked at these ads and initially thought they were for a competitor! MMMMMM, brand confusion! Good job, ad people!
friggasmuse 23rd-Feb-2013 07:09 am (UTC)
Personally I wouldn't buy this product but it isn't the product I have a beef with, its the marketing behind it.
I'd like to know which networks would show these advertisements as well as which magazines. Despite being inclusive for men and women, I do feel that they are targeting a female demographic.

I'm going to be honest. Genitals are a body part that seem to be more prone to stickiness/odours/sweat etc and freshening up before sex acts is just plain courteous for all involved no matter what you have going on between the legs. These could come in real useful on a camping trip, just sayin.
However, I'll stick to a plain old washcloth. Do we really need yet another pointless hygeine product? It's a money grab, preying on (mainly) women's insecurities that exist in the first place because of marketing campaigns like this.
halfshellvenus 23rd-Feb-2013 07:18 am (UTC)
Boy, my boycott list is getting long. :(

This whole product reminds me (TMI) of getting my first yeast infection, while on vacation some 500 miles from home. I didn't know what it was, so I thought I'd clean things up with soap and water. What a fine time to discover how allergic I was to Ivory soap. I could barely see straight for the next two days until we got back (this was over 25 years ago, when you had to get prescriptions for yeast-infection meds).

God, what a nightmare!
zinnia_rose 23rd-Feb-2013 07:53 am (UTC)
Not necessarily a bad product idea (let's face it, freshening up before impromptu sex is never a bad idea, not because vulvas are gross but because they're basically a collection of skin folds to collect sweat. Same goes for penises, especially uncircumcised ones), but their advertising campaign could use a bit of work. I used to use Always brand feminine wipes when I had my period and never got a yeast infection from them.

The only yeast infection I've had was after a massive course of antibiotics and it was deeply sucktastic. It turns out I'm horribly allergic to most brands of over-the-counter yeast infection treatments...OH GOD, THE BURNING! I had to jump in the shower shortly after applying a dose because I thought I was going to die. And that external cream they give you to help the itching is the worst thing EVER.
roseofjuly 25th-Feb-2013 06:17 am (UTC)
There are already lots of feminine wipes out on the market, which is why I was so surprised to see people react viscerally to the idea of the product themselves. I use a couple different brands of wipes (right now I have a box of Rite Aid ones in my bathroom) and I've never gotten a yeast infection or BV from them. The composition is quite gentle; it's not like wiping with hand wipes. It's not even like wiping with baby wipes, as the ones I get are unscented. It's the ad campaigns that are horrible, not the product.

And yes, I've had the same experience with using OTC YI treatments. The Monistat cream had me lying in bed moaning from the burning.
ginger_maya 23rd-Feb-2013 01:54 pm (UTC)
Urrgh, there are so many issues with this garbage.

1) As so many people above said, shouldn't wipe your vulva with chemicals. Water is enough. So congratulations on advertising stuff that can actively harm women, dumbfucks.

2) I am so utterly and unbelievably tired of the notion that whatever I do to my body is for male benefit. I dress up - it's for men to ogle me. I put on make up - it's for men to ogle me. I do my hair - it's for men to ogle me. I clean my vagina - it's to smell good for the man fucking me. According to men eeeeeeeeeeeeeeeeeeeeeeeeeeeeeverything I ever do revolves around their whims and their pleasure. Newsflash, you impotent boys with small dicks: Whatever I do I do it for myself, not for you. You, your needs and your pleasure are all an irrelevant afterthought. And if I choose to do something for a specific male individual I am not doing it because he's a man, I am doing it because I found him to be a worthy person - being a man is not part of that. The world does not revolve around your dicks - it's fucking time for you to wrap your silly, little, egotistical minds around that notion.

3) These ads are created by boys whose only understanding of female sexuality comes from pornography. They are vulgar, juvenile, objectifying and downright ignorant and the idea that they can successfully convince adult, mature women to use their products falls somewhere between tragic and hilarious.
kangofu 23rd-Feb-2013 04:50 pm (UTC)
2) I am so utterly and unbelievably tired of the notion that whatever I do to my body is for male benefit. I dress up - it's for men to ogle me. I put on make up - it's for men to ogle me. I do my hair - it's for men to ogle me. I clean my vagina - it's to smell good for the man fucking me. According to men eeeeeeeeeeeeeeeeeeeeeeeeeeeeeverything I ever do revolves around their whims and their pleasure. Newsflash, you impotent boys with small dicks: Whatever I do I do it for myself, not for you. You, your needs and your pleasure are all an irrelevant afterthought. And if I choose to do something for a specific male individual I am not doing it because he's a man, I am doing it because I found him to be a worthy person - being a man is not part of that. The world does not revolve around your dicks - it's fucking time for you to wrap your silly, little, egotistical minds around that notion.

Oh yes, this! All of this!
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