ONTD Political

...Disney buys out Marvel

8:57 am - 08/31/2009
I'm unsure what to feel about this.

DISNEY ACQUIRES MARVEL ENTERTAINMENT (August 31, 2009 - Comic Book Resources - Staff)

BURBANK, Calif. & NEW YORK, Aug 31, 2009 (BUSINESS WIRE) -- --Acquisition highlights Disney's strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value

Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (DIS) has agreed to acquire Marvel Entertainment, Inc. (MVL) in a stock and cash transaction, the companies announced today.

Under the terms of the agreement and based on the closing price of Disney on August 28, 2009, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40% of the total merger consideration.

Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion.

"This transaction combines Marvel's strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney's creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories," said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. "Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney."

"We believe that adding Marvel to Disney's unique portfolio of brands provides significant opportunities for long-term growth and value creation," Iger said.

"Disney is the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses," said Ike Perlmutter, Marvel's Chief Executive Officer. "This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney's tremendous global organization and infrastructure around the world."

Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney's global lines of business to build and further integrate Marvel's properties.

The Boards of Directors of Disney and Marvel have each approved the transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act, certain non-United States merger control regulations, effectiveness of a registration statement with respect to Disney shares issued in the transaction and other customary closing conditions. The agreement will require the approval of Marvel shareholders. Marvel was advised on the transaction by BofA Merrill Lynch.

What do you guys think? Good news? Bad news?
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ilkanta 31st-Aug-2009 02:21 pm (UTC)
I couldn't believe it when a friend told me. Then it popped up in my RSS feeds, and everywhere else, and I googled around for multiple sources and found the announcement on the disney site itself.

Mind is blown. I don't even know what to think.

I don't want family-friendly Marvel, guys.
dystopia_dream 31st-Aug-2009 02:25 pm (UTC)
I don't want family-friendly Marvel, guys.

This is my nightmare, pretty much. D:
bludstone 31st-Aug-2009 02:22 pm (UTC)
further consolidation of media control by, what? 4 companies now?
akuma_river 31st-Aug-2009 02:24 pm (UTC)
Hasn't Marvel a few times gone into bankruptcy? So maybe this is a good thing?

I'm not really sure what to think at the moment.
dearpencilpal 31st-Aug-2009 02:23 pm (UTC)
my $1 The Invincible Iron Man punching toy from target says that Marvel has sold out
just_smiling 31st-Aug-2009 02:24 pm (UTC)
Wow, now that dream team of Donald Duck & Wolverine can be achieved.

... a huge corporation just got bigger. At least something is profiting during the recession, I guess.
doctoreon 31st-Aug-2009 03:45 pm (UTC)
Debate: Quesada or DiDio. Who is worse?
trajectory 31st-Aug-2009 02:25 pm (UTC)
..... hmm. hmmmmmmmm.
un_endlich 31st-Aug-2009 02:28 pm (UTC)
godsy 31st-Aug-2009 04:44 pm (UTC)
fffffffff icon!
magenter 31st-Aug-2009 02:29 pm (UTC)
I'm really not sure how I feel about this. Yes, I have mixed feelings on how Marvel's been doing things the last few years, but...
1) here's a HUGE corporation getting huger,
2) I work at Universal's Islands of Adventure, and I'm worried about what's going to happen to Marvel Superhero Island, and
3) I just don't trust Disney in general, especially not with my comics I love so much. =(
reticent_lass 1st-Sep-2009 06:39 am (UTC)
I own one Disney comic book. One. It's Volume 1 of Gargoyles and the art is HORRIBLE and the story suffers a bit in places but it's pretty good, considering.

I still don't want it touching Marvel. Period. Marvel's dying because it's written itself into a labyrinthe and the pathetic attempts to adapt come across as headlong dashes at a bug zapper.
bantiarna 31st-Aug-2009 02:31 pm (UTC)
I think its a good thing. Disney runs a tight ship and they are not known for meddling too much in something that is already working.

You are not going to suddenly see cutsey Marvel Characters (Though Marvel themselves have already done that).

What is interested is that Universal has a Spiderman ride in their parks. Universal will now be paying royalties to Disney for a theme park ride.
just_smiling 31st-Aug-2009 02:42 pm (UTC)
Disney runs a tight ship and they are not known for meddling too much in something that is already working.

But... isn't that why they almost lost Pixar?

And they were all ready to crank out sequels of the Pixar movies (Find Nemo 2: Holy Shit we lost him AGAIN!!) like they do with all their classics, only to ruin the original along with the sequels.
jazzypom Fffuuuu31st-Aug-2009 02:32 pm (UTC)
Does this mean The Ultimates are done for?

doctoreon Re: Fffuuuu31st-Aug-2009 03:46 pm (UTC)
I love that icon. Mind if I steal it?
mylaptopisevil 31st-Aug-2009 02:34 pm (UTC)
did Alan Moore write anything big for Marvel again? Really I see this as a win only because it may drive him into a violent throwdown. I sadly think his major hits were all DC though.
girlknees 31st-Aug-2009 02:36 pm (UTC)
like i said over in ontd proper, if this means that i have to see disney's tween stars in the RUNAWAYS movie, i don't know what i'll do..
just, god, dnw noah cyrus as molly >
doctoreon 31st-Aug-2009 03:48 pm (UTC)
On the other hand...RUNAWAYS MOVIE.
skirtchaser 31st-Aug-2009 02:36 pm (UTC)
I think that it's okay as long as they keep it 'seperate' and keep the marvel movies the way they should be.

in other news - My girlfriend proposed to me last night!!!!!!!!!!!!!!!

I'm So excited and have never been happier that we have gay marriage in Canada!
mylaptopisevil 31st-Aug-2009 02:37 pm (UTC)
psylum_atla 31st-Aug-2009 02:39 pm (UTC)
I have but one short statement.

magenter Re: ONTD_P: Favourite Marvel character?31st-Aug-2009 02:56 pm (UTC)
I think my favorite Marvel character would be She-Hulk, with Nightcrawler as a very close second. (Though I'm not a huge Marvel person; I don't follow their continuity nearly as much as I do DC.)
cookie_nut 31st-Aug-2009 02:41 pm (UTC)
Seeing as Marvel movies are big money makers, it was a smart move on their part. For people who honestly think Disney is going to start making Disney-cartoon versions of Marvel movies, calm down. This was a business move. Disney also owns Touchstone, Miramax, and Dimension films among a long list of stuff. They even bought ESPN.

Believe me when I say they can branch out beyond Mickey Mouse.
mitejen 31st-Aug-2009 03:08 pm (UTC)
This. Some of the most progressive and violent movies of the 90's, like Pulp Fiction and Kids, were financed by ticket sales to Beauty and the Beast or Lion King. People hear 'Disney' and forget about the business empire and just think about Family Entertainment.

Also, Gay Days? Ever since they started that here in Orlando the entire tourist side of town turns into a huge 'YAY GAY PEOPLE SPEND YOUR MONEY HERE!' sign. Nordstrom's puts up a big display with two male mannequins holding hands under a rainbow Bud Light banner.
chaobell 31st-Aug-2009 02:43 pm (UTC)
akuma_river 31st-Aug-2009 02:45 pm (UTC)
rockthecliche 31st-Aug-2009 02:51 pm (UTC)

ceilidh_ann 31st-Aug-2009 02:53 pm (UTC)
So who's going to take over the world first - Disney or Wal-Mart?
akuma_river 31st-Aug-2009 02:55 pm (UTC)
Disney's less evil.

At least they won't tear up native holy ground to build a fucking store.
evildevil 31st-Aug-2009 02:53 pm (UTC)
We Are Disney. You will be Disneyfied, Resistance is Futile...
tartary_lamb 31st-Aug-2009 02:57 pm (UTC)
Wait, what?

... oh, fuck no.
themistressmoon 31st-Aug-2009 03:11 pm (UTC)
...This kinda kills my soul. I'm thinking Hannah Montana comic books.

I need to find a good corner to cry in now, kthxbai.
evilgmbethy 31st-Aug-2009 03:24 pm (UTC)
Actually, what this makes me really curious about is the Universal Studios theme parks. I don't know comics very well so forgive me if I'm confusing DC/Marvel, but I know the Universal Studios Orlando park has a LOT of comic-book themed rides/characters/attractions. I gotta wonder if at least part of this is to cut into an opposing theme park's business?

edit: what I'm really saying is that it'd be a fucking TRAGEDY if anything happened to the Spider-Man ride.

Edited at 2009-08-31 03:27 pm (UTC)
akuma_river 31st-Aug-2009 03:30 pm (UTC)
They might do something with royalties or licensing it. Kinda like how Universal has the deal with Marvel now.
rex_dart 31st-Aug-2009 03:34 pm (UTC)
A group of my my friends and I have a running inside joke about Axel/Roxas pr0n, be it written or drawn, being interrupted by Wolverine jumping in through a window/parachuting through the roof/otherwise making an epic entrance.

Now there's the possibility that it might actually happen. Oh joyous day.

Edited at 2009-08-31 03:34 pm (UTC)
rex_dart 31st-Aug-2009 03:37 pm (UTC)
Also lol at everyone in this post assuming that Disney bought Marvel for four billion dollars for the express purpose of destroying the company and preventing it from making any money.
magenter 31st-Aug-2009 03:57 pm (UTC)
O_o I didn't really see _anybody_ making that kind of assumption, though I see a lot of people assuming they're going to Disney-fy Marvel now.
I think a lot of Dimension and Miramax movies are good examples of how Disney doesn't have to 100% sanitize everything it owns, but I am still worried to some extent.
I still worry about them affecting Marvel's creations to some extent, as well as some of the other possibilities (like what's going to happen to the Marvel stuff at Universal's parks).
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