Atlas Shrugged: Atlas Productions LLC Apologizes to Randians for Grotesque Error.
12:52 pm - 11/13/2011
Randian Fans Advised to Avert their Innocent Eyes from Blasphemous Word to Avoid Retina Damage.
'Atlas Shrugged' DVDs Corrected To Read 'Self-Interest' Instead Of 'Self-Sacrifice'
Ayn Rand's polemical 1957 novel "Atlas Shrugged" deals in her pet beliefs: the strength of a market economy, the value of reason, and above all, stone-cold rational self-interest. Apparently that's a hard tagline to swallow, because whoever wrote DVD title sheets for the miserably-reviewed "Atlas Shrugged Part 1," called the source material, "Ayn Rand's timeless novel of courage and self-sacrifice." In an unintentionally hilarious press release on the movie's official blog, Atlas Productions LLC execs apologize for the error with a series of frameworthy quotes:
From CEO Harmon Kaslow:
(Gothamist via Gawker)
'Atlas Shrugged' DVDs Corrected To Read 'Self-Interest' Instead Of 'Self-Sacrifice'
Ayn Rand's polemical 1957 novel "Atlas Shrugged" deals in her pet beliefs: the strength of a market economy, the value of reason, and above all, stone-cold rational self-interest. Apparently that's a hard tagline to swallow, because whoever wrote DVD title sheets for the miserably-reviewed "Atlas Shrugged Part 1," called the source material, "Ayn Rand's timeless novel of courage and self-sacrifice." In an unintentionally hilarious press release on the movie's official blog, Atlas Productions LLC execs apologize for the error with a series of frameworthy quotes:
From CEO Harmon Kaslow:
"As we all well know, the ideas brought to life in Atlas Shrugged are entirely antithetical to the idea of 'self-sacrifice' as a virtue. Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset."
And more, from Communications Director Scott DeSapio:"It's embarrassing for sure and of course, regardless of how or why it happened, we're all feeling responsible right now. You can imagine how mortified we all were when we saw the DVD but, it was simply too late - the product was already on shelves all over the Country. It was certainly no surprise when the incredulous emails ensued. The irony is inescapable."
The company has set up a page for angry objectivists to order a free corrected title sheet, which now reads: "Ayn Rand's timeless novel of rational self-interest comes to life..." The generous offer strikes us as distinctly un-Randian.(Gothamist via Gawker)
Touché. If you're an objectivist and you bought the movie without looking at the cover, that's your own damn fault, innit?
Right, because anything other than being a completely self-absorbed, selfish dickbag is a truly horrific thing.
christ
On the plus side? Atlas Shrugged has given me an absolute gold standard for instantly evaluating people. If anyone reacts to that piece of shite with admiration or attempts to emulate it, I know to AVOID THEM LIKE THE PLAGUE. Society doesn't work if everyone is a monumental self-involved arsehole.
(One of the best things I have ever seen was a 2nd year uni student who argued pro-sexual slavery and objectification of women based on Randian philosophy. EVERY SINGLE STUDENT (most of whom were women) in that class proceeded to then avoid him. In group work, everyone shunned him. When he complained about it, the Lecturer just pointed out that as someone who advocated ideas like that, everyone who shunned him was just acting in their own self-interests. The women because such ideas were actively harmful to them, and the men because, aside from notions of common decency, the women would decide to shun them as well if they were seen to be supporting him. He didn't have a comeback. IT WAS GREAT.)
Is this the real life?
This is beautiful.
also:
Edited at 2011-11-14 01:00 am (UTC)
Unless it's a fiendishly sneaky method for making sure anyone who actually buys into this school of thought never has offspring. That'd be an improvement.
We just don't talk about politics. ._.
It sucked. Not just in a "it's philosophy is absurd" way but in "holy fuck, woman! pacing look up what it means"
Instead I read Anthem, which is a shameless ripoff of "We"
these four words say it all. fuck ayn rand; what a miserable woman