ONTD Political

Lowe's in Facebook Hell as Racist Comments Pile Up

12:06 am - 12/14/2011
Company goes silent after pulling ads from 'All-American Muslim'



Should Lowe's need a crowbar to pull its head out of the sand, it can find one in its own aisles. On Saturday, the home-improvement company posted a note to Facebook explaining its decision to capitulate to an email campaign by the Florida Family Association and pull its ads from the TLC reality show All-American Muslim. As of this writing, the post has drawn more than 22,000 comments, a significant portion of which are racist and contain anti-Muslim/anti-Islamic hate speech. (Scroll down to see some of them.) So, why isn't Lowe's moderating its Facebook wall?

"If Lowe's was concerned about spreading hate speech, you would think that they would filter and delete the worst [comments]," says Ibrahim Hooper, communications director for the Council on American-Islamic Relations (CAIR). "It's hard to tell if leaving them up is intentional or not." CAIR sent Lowe's CEO Robert Niblock a letter on Monday requesting a meeting to discuss the pulling of ads from the TLC show but has received no response so far. Late Tuesday, CAIR plans to release a statement condemning Lowe's for allowing the bigoted speech to remain on its Facebook wall.

Josh Bernoff, senior vp of idea development at Forrester Research and co-author of Groundswell and Empowered, says Lowe's has made several strategic errors throughout this ordeal. First was the decision to pull the ads. Now, he says, it's compounding the problem by responding only to press questions and remaining mute in social media. Its most recent tweet, from Saturday, directs people to the Facebook post. Since then, the discussion has only gotten more heated as national news media have picked up the original story. "Hoping this will die down if you don't participate never works," says Bernoff. "It doesn't tamp down anything." He adds: "The first thing they need to do is decide what they believe. It's not clear at this point." After that, he says, they need to put that message out in every online medium possible.

In its Facebook post, Lowe's writes, "We strongly support and respect the right of our customers, the community at large, and our employees to have different views." Yet bigotry isn't a "different view" that does much good for a brand. Lowe's must think that if it stays above the fray, it can't be held accountable. But the ballooning number of racist comments on its Facebook wall is an accounting all its own.

On Tuesday, hip-hop mogul Russell Simmons said he had bought up all remaining ad space on All-American Muslim to protest Lowe's decision. On Sunday, Sen. Ted Lieu (D-Calif.) told the Associated Press that he was considering calling for a boycott against Lowe's and weighing possible legislative action. It's not inconceivable that a presidential candidate might weigh in. The less Lowe's says, the more others do the talking for them.

Not everyone is against Lowe's. "Thank You!!! On may [sic] way to Lowe's to do some CHRISTmas shopping!" reads one Facebook comment. "Y'all got any tools down there at Lowe's I can use to seal my house up night and tight-like?" reads another. "I'd be fixin' to cut me a hickory switch if a minority ever got in there!" Seems Lowe's is attracting another breed of shopper this week. It remains to be seen whether those who aren't tolerant of Muslims buy more home-improvement supplies than those who are.

Lowe's did not respond to email and phone requests seeking comment.







SOURCE

Update: Jon Stewart talked about this story on The Daily Show last night

Update: Looks like Lowe's removed the entire thread (including their announcement) from their Facebook page 

Update: Lowe's explanation for deleting the thread



It seems to me that the only comments they're not censoring are the ones supporting Lowe's and its decision. 
sephystabbity Re: How could you?14th-Dec-2011 06:16 pm (UTC)
Cuz I was using her too much, tbh. Alas my love for Mulan was too great ;___;
benihime99 Re: How could you?14th-Dec-2011 06:19 pm (UTC)
But she is the best princess...

Don't tell me you have snow white and not Mulan
sephystabbity Re: How could you?14th-Dec-2011 06:21 pm (UTC)
Snow White? Groce. No thank you.
benihime99 Re: How could you?14th-Dec-2011 06:25 pm (UTC)
I feel better. I don't like Snow white.
sephystabbity Re: How could you?14th-Dec-2011 06:28 pm (UTC)
She's boring.
benihime99 Re: How could you?14th-Dec-2011 06:31 pm (UTC)
Among other things.

Seriously how can a girl relate to princess who spend a day doing chores for seven men AND need prince charming to save her ass.
sephystabbity Re: How could you?14th-Dec-2011 06:35 pm (UTC)
Speaking from a feminist point of view, there's something to be said about the fact that she's a product of the times, and was exactly what society looked for in a woman then.

Her stepmother was still way more awesome tho.
benihime99 Re: How could you?14th-Dec-2011 06:39 pm (UTC)
Yeah and speaking from a feminist point of view she's also helping brainwash lil' girl even now.

Have you keep up with the adaptations (Miror and Snow White and the huntsman)? Even in live action the stepmother looks better than Snow White.
sephystabbity Re: How could you?14th-Dec-2011 06:56 pm (UTC)
Yeah gonna be watching both of them when my finals end, although my love for Kristen Stewart as Snow White is not exactly overflowing.
benihime99 Re: How could you?14th-Dec-2011 07:02 pm (UTC)
Who cares for KS, Charlize looks awesome
sephystabbity Re: How could you?14th-Dec-2011 07:05 pm (UTC)
Mmm, Julia Roberts is better tho.
benihime99 Re: How could you?14th-Dec-2011 07:09 pm (UTC)
she's funnier for sure. But Charlize is drop dead georgous and she can be bad.
sephystabbity Re: How could you?14th-Dec-2011 07:18 pm (UTC)
Meh, Charlize is not not my type, Roberts is. Although, Charlize can do badass well, that's true.
sephystabbity Re: How could you?14th-Dec-2011 07:20 pm (UTC)
There should be just one "not" there. -facepalms-
benihime99 Re: How could you?14th-Dec-2011 07:23 pm (UTC)
Julia is more like a nice/funny Stepmom who just pretend to be bad Charlize is BAD.
I would like to see both
sephystabbity Re: How could you?14th-Dec-2011 07:29 pm (UTC)
BAD is overdone. Once in a while I like to see funny characters who seem harmless until they all up in your evil and then you realize what psycopaths they are. Those are fucking awesome.
benihime99 Re: How could you?14th-Dec-2011 07:59 pm (UTC)
Then Julia is perfect for you^^
sephystabbity Re: How could you?14th-Dec-2011 08:17 pm (UTC)
Yes, she is :P
benihime99 Re: How could you?14th-Dec-2011 07:09 pm (UTC)
As in bad queen not bad acting
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