ONTD Political

New "Beauty Product" Marketed In India Allows Women To Bleach Their Vag... WTF?

9:48 pm - 04/16/2012

Your Vagina Isn’t Just Too Big, Too Floppy, and Too
Hairy—It’s Also Too Brown

By Lindy WestApr 11, 2012 12:40 PM

Good news, ladies! Society has discovered another new thing that's wrong with you, which means another opportunity for you to make yourself more attractive for your man. Score! Turns out, the color of your vagina is gross and everyone hates it. So bleach that motherfucker. Bleach it right now!

In this commercial for an Indian product called Clean and Dry Intimate Wash, a (very light-skinned) couple sits down for what would have been a peaceful cup of morning coffee—if the woman's disgusting brown vagina hadn't ruined everything! The dude can't even bring himself look at her. He can't look at his coffee either, because it only reminds him of his wife's dripping, coffee-brown hole! Fortunately, the quick-thinking woman takes a shower, scrubbing her swarthy snatch with Clean and Dry Intimate Wash ("Freshness + Fairness"). And poof! Her vadge comes out blinding white like a downy baby lamb (and NOT THE GROSS BLACK KIND) and her husband—whose penis, I can only assume, is literally a light saber—is all, "Hey, lady! Cancel them divorce papers and LET'S BONE."

(video link)

Needless to say, certain citizens are troubled by this product—which, in addition to just being fucking insane, brings up painful issues about the hierarchy of skin tone within the Indian community. As if it isn't bad enough that darker-skinned people are encouraged to stay out of the sun and invest in skin-bleaching products like Fair & Lovely, and that white actresses are being imported to play Indian people in Bollywood movies, now everyone has to be insecure about the fact that their vaginas happen to be the color that vaginas are??? Splendid! God, I was just saying the other day that my misogyny didn't have enough racism in it. So what are the pro-vadge-bleaching people thinking? Here's a hilarious explanation from a male ad exec:

It is hard to deny that fairness creams often get social commentators and activists all worked up. What they should do is take a deep breath and think again. Lipstick is used to make your lips redder, fairness cream is used to make you fairer-so what's the problem? I don't think any Youngistani today thinks the British Raj/White man is superior to us Brown folk. That's all 1947 thinking!

The only reason I can offer for why people like fairness, is this: if you have two beautiful girls, one of them fair and the other dark, you see the fair girl's features more clearly. This is because her complexion reflects more light. I found this amazing difference when I directed Kabir Bedi, who is very fair and had to wear dark makeup for Othello, the Black hero of the play. I found I had to have a special spotlight following Kabir around the stage because otherwise the audience could not see his expressions.

See? It makes perfect sense. We just want our vaginas to reflect more light—is that so wrong? I mean, WHAT IF MY CAR BREAKS DOWN AT NIGHT AND I DON'T HAVE A REFLECTIVE ENOUGH VAGINA? Really, the ultimate one-vagina-to-rule-them-all would glow in the dark like one of those deep-sea fishes. I need my vagina to attract more krill so my husband will fuck me again! (My husband is a whale.)

Basically the idea is to get as far away as possible from any color that vaginas actually come in. Because that's what's at the heart of this type of thinking—the perfect vagina would be something that's not a vagina at all.
Article is satirical, but the subject matter it is commenting on is very real. This is not a "The Onion" style made-up piece.
eternalxflower 17th-Apr-2012 12:18 am (UTC)
I only meant it in the sentiment of not being one of those people who fry themselves to death, hurting their skin, to try to get some color.

No offence meant.
My apologies!
angelofdeath275 17th-Apr-2012 12:22 am (UTC)
continue missing the point.
shukivengeance 17th-Apr-2012 02:20 am (UTC)
Youre not allowed to mention being white unless accompanied by shame and a disclaimer on privilege fyi
nekokonneko 17th-Apr-2012 02:45 am (UTC)

oh boo hoo
shukivengeance 17th-Apr-2012 02:50 am (UTC)
boo hoo?
nekokonneko 17th-Apr-2012 02:57 am (UTC)
That ~I'm persecuted for being white~ mess you were promoting
shukivengeance 17th-Apr-2012 03:19 am (UTC)
Oh i see, you're trolling. Lol ok then.
nekokonneko 17th-Apr-2012 03:21 am (UTC)
No, I'm being completely serious. White people are not persecuted for being white. You are delusional (and racist) if you think otherwise.
shukivengeance 17th-Apr-2012 03:40 am (UTC)
lol oh my god. I made one obviously facetious comment and you decide to get all up my ass with your straw-manning which is your prerogative I guess, but don't you think it would be better to engage someone with a 'problematic opinion' with reasonable and educative discourse instead of the tired and predictable tumblr reaction gif du jour?
nekokonneko 17th-Apr-2012 03:45 am (UTC)
1. Tone argument

2. Did that one tame ass gif offend you so much?
shukivengeance 17th-Apr-2012 04:28 am (UTC)
Yes and I am emotionally wounded forever.

Edited at 2012-04-17 04:28 am (UTC)
lickety_split 17th-Apr-2012 07:00 am (UTC)
Stop. Your original comment was ridiculous, condescending and completely inappropriate for this post. Please reflect.
shukivengeance 17th-Apr-2012 04:16 pm (UTC)
Stop what? The comment thread had died before you even posted.
lickety_split 17th-Apr-2012 04:22 pm (UTC)
And you are focusing on the wrong thing. What you said was very inappropriate and not condoned in this comm. Whether you've stopped replying is irrelevant, you need to know this so you won't leave insensitive comments like that in the future.
shukivengeance 17th-Apr-2012 04:44 pm (UTC)
You said "stop" when the discussion was already over, how is that not relevant?

I just checked the comm rules and there's nothing against jokes listed, the closest thing is the mention of "unpopular opinions" not being a bannable offense so apparently this is an issue of unspoken etiquette.

So how about, like I stated in the comment which you ironically responded to with no explanation and just started attacking me, educate me instead of jumping straight to the berating. I'd appreciate it because I joined here just a few days ago and clearly haven't gotten a good feel for the atmosphere yet.
lickety_split 17th-Apr-2012 04:49 pm (UTC)
Please Google "white privilege" and "colorism" and maybe you'll get a clearer picture as to why your joke was tasteless in this particular circumstance (not ALL circumstances). Cornel West and Tim Wise also have great essays and lectures you can look into if you're interested. I'd recommend West's book Race Matters if you can find a copy somewhere. It's a short but very informative read.
lickety_split 17th-Apr-2012 07:02 am (UTC)
You are missing the point. Please reflect.
fatpie42 17th-Apr-2012 08:13 am (UTC)
Presumably the sentiment you appreciate is the idea that you shouldn't have to feel culture-driven to change what you look like, no matter what your race.

I can see how "pasty and proud" might seem a little worrying out of context and naturally the issues raised in the OP for women of colour are far more deep-seated and dodgy than white people being pressured to get a tan. Still, I think the sentiment to focus on is that dodgy beauty conventions should not force people to risk bleaching their skin and, as a side note, they shouldn't insist that people increase their risk of skin cancer either.

As they said, "all of the colours are beautiful".
lil_insanity 17th-Apr-2012 03:52 pm (UTC)

Nobody should be made to feel like their skin color is unattractive, JFC...
nekokonneko 17th-Apr-2012 07:51 pm (UTC)
It is really disingenuous of you to even pretend that pasty white people are pressured to tan their skin to the extent POC are pressured to lighten ours. This 'all colours are beautiful' rhetoric is something that is not represented in life. White is beautiful and the closer to white you are the more beautiful you are.

Tell me of a history where pale white people are more systematically discriminated against than tanned whites and maybe we'll talk.
fatpie42 17th-Apr-2012 07:59 pm (UTC)
It is really disingenuous of you to even pretend that pasty white people are pressured to tan their skin to the extent POC are pressured to lighten ours.

Yeah, I didn't say that.

I wrote this:
"naturally the issues raised in the OP for women of colour are far more deep-seated and dodgy than white people being pressured to get a tan"

This 'all colours are beautiful' rhetoric is something that is not represented in life.

Precisely. That's the point, right? It's an ideal to aspire to. Clearly the main focus needs to be on empowering people of colour if we are to achieve the wider ideal of genuine equality in diversity and I wouldn't wish to suggest otherwise.
nekokonneko 17th-Apr-2012 08:02 pm (UTC)
You mention we should mention pasty white people as a side note but the whole point is any mention in this particular context is a derail.
fatpie42 17th-Apr-2012 08:32 pm (UTC)
I really don't understand why tying this horrific issue to wider misogyny should be seen as offensive.

I don't see people attempting to undermine the original context. In fact I see people fully expressing that they find the idea of people being expected to change their skin colour with bleach to be horrifying and unthinkable.

If people were saying that "this is exactly like when people expect you to tan" then I might agree. However, when people are noting that no one should have to change their skin colour to fit with some bogus fashion trends (particularly when, in the case in the OP, they are practically expected to mutilate themselves) that seems on-topic and, at very least, a reasonable side-point in a wider discussion.
nekokonneko 17th-Apr-2012 08:36 pm (UTC)
Because you end up derailing the topic from racism. Bringing up your pasty white skin in a post where people are using harmful chemicals to look like you because it means not being passed over for a job or a dating partner or getting a lighter prison sentence and generally being treated as more of a human being is offensive and incredibly inappropriate.

It is an inappropriate side-topic because it is perpetuating the habit of not being able to shut up about white people for one fucking minute.

I have to ask, are you white?
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