ONTD Political

Urban Outfitters ‘lesbian kiss’ catalog photo sparks parent outrage

10:28 pm - 04/18/2012

The latest Urban Outfitters catalog features an image of two young women kissing and conservative groups are upset.

One Million Moms, the same group that attacked J.C. Penney in February for hiring Ellen DeGeneres as their spokesperson, has posted a message on its website, warning parents about the image that promotes lesbianism and encouraging them to express their outrage to the retail chain.

WARNING! The April 2012 catalog from Urban Outfitters has begun arriving in home mailboxes the last couple of days. On page two of this catalog is a picture of two women kissing in a face holding embrace! The ad and catalog are clearly geared toward teenagers.

Before your child has a chance to read the newest Urban Outfitters catalog call to unsubscribe from their mailing list at 1-800-282-2200, and then throw it away. When you call be sure to let them know why you are unsubscribing. Tell them you will also no longer shop at their stores if you hear this type of advertising continues. The content is offensive and inappropriate for a teen who is the company’s target customer.

Urban Outfitters hasn’t issued a public response. The company’s president and CEO, Richard Hayne, is a known conservative and he donated over $13,000 to the Rick Santorum campaign. Hayne hasn’t openly expressed his views on gay marriage, but he’s thought to be anti-gay because in 2008 the retailer pulled pro-gay-marriage T-shirt from store shelves.


I think I hate everyone in this story. One Million Moms for being homophobic douchewads, Urban Outfitters for fetishizing lesbians using imagery of lesbians while actively campaigning against LGBT rights.

The clothes are fug, too.

Edited for poor word choice.
13chapters 19th-Apr-2012 08:56 am (UTC)
I totally see your point, but tbh I wasn't thinking about the models being femme at all, I was just thinking about how UO are assholes for thinking they could make themselves look like they aren't actually homophobes by putting out an ad with women kissing. I mean, it did piss off the Million Moms, which is cool, but I don't think it outweighs supporting Rick Santorum (and presumably other anti-GLBT politicians and policies, idk).

If this exact ad had been made by a company with a pro-civil rights stance, I would have thought it was awesome. Except the dresses would still be ugly.

I KNOW this is not my most eloquent comment ever, oh well. Night all!
burningmarl 19th-Apr-2012 10:36 am (UTC)
They are assholes :( Rick Santorum is scary as fuck. Are they also the ones that appropriate Native American culture? And use sweatshops? Or am I mixing up these hipster fools and American Apparel? I do that a lot.

Yeah the dresses are really ugly. I'm quite pleased with the shoes though because we have some black wedges similar to those in work and they're not selling well (because they're fugly) but I find "[more expensive shop] has some just like that!" is an effective selling technique.

Sleep well bb.
roseofjuly 19th-Apr-2012 03:48 pm (UTC)
There are a lot of companies that appropriate Native American culture - American Apparel does it to, and UO probably does it as well. But AA doesn't use sweatshops (allegedly). That's one area in which they are supposedly decent - and the explanation for why their clothes are so ridiculously expensive.
burningmarl 19th-Apr-2012 03:54 pm (UTC)
I see! I don't know if we get them over here in the UK, which is why I'm probably so confused. Thanks for the info, never know when it might come in handy :)
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