ONTD Political

Urban Outfitters ‘lesbian kiss’ catalog photo sparks parent outrage

10:28 pm - 04/18/2012


The latest Urban Outfitters catalog features an image of two young women kissing and conservative groups are upset.

One Million Moms, the same group that attacked J.C. Penney in February for hiring Ellen DeGeneres as their spokesperson, has posted a message on its website, warning parents about the image that promotes lesbianism and encouraging them to express their outrage to the retail chain.

WARNING! The April 2012 catalog from Urban Outfitters has begun arriving in home mailboxes the last couple of days. On page two of this catalog is a picture of two women kissing in a face holding embrace! The ad and catalog are clearly geared toward teenagers.

Before your child has a chance to read the newest Urban Outfitters catalog call to unsubscribe from their mailing list at 1-800-282-2200, and then throw it away. When you call be sure to let them know why you are unsubscribing. Tell them you will also no longer shop at their stores if you hear this type of advertising continues. The content is offensive and inappropriate for a teen who is the company’s target customer.


Urban Outfitters hasn’t issued a public response. The company’s president and CEO, Richard Hayne, is a known conservative and he donated over $13,000 to the Rick Santorum campaign. Hayne hasn’t openly expressed his views on gay marriage, but he’s thought to be anti-gay because in 2008 the retailer pulled pro-gay-marriage T-shirt from store shelves.

Source

I think I hate everyone in this story. One Million Moms for being homophobic douchewads, Urban Outfitters for fetishizing lesbians using imagery of lesbians while actively campaigning against LGBT rights.

The clothes are fug, too.


Edited for poor word choice.
psychesky 19th-Apr-2012 09:25 pm (UTC)
I feel kind of all over the place about this. I like seeing images that reflect myself in media. But I can't ignore context.

If I saw this photo in a subway with no company information at all, I would be pulled in two directions. One, the 'oh it's nice to see this portrayed in the media' response. But two, the jaded response. No matter how nice it is to see a femme kiss shown in a normalized manner, I know that the patriarchy and the male gaze are alive and well in advertising and media, and that it's likely those things were considered while making the ad. It's just become hard for me to see something as truly helpful to the cause of LGBTQ visibility unless I know where it's coming from, ie from other queers or perhaps allies. And after knowing it's UO, well any bit of response one is pretty much gone.

It's not my place to tell others they can't be pleased or empowered by such images, we have to take that feeling where we can get it these days. And while I don't discount insight from straight people, when members of the queer community are telling you that they can find some meaning in the image, you need to accept that. I personally just can't find much good there for myself.

Edited at 2012-04-19 09:29 pm (UTC)
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