Max Factor has unveiled the official make-up look of the London Olympic and Paralympic Games 2012.
Created by award-winning make-up artist and Max Factor UK ambassador Caroline Barnes, the 'Sports Chic' make-up look will be worn by all female athlete and presenter escorts during the 805 victory ceremonies at the 2012 Games, where athletes are presented with their medals.
As you would expect, the Sports Chic beauty look begins with a natural, healthy glow created using Max Factor’s Lasting Performance Foundation, which is then enhanced with regal purple and gold hues inspired by the official costumes designed by Royal College of Art students.
“I wanted it to encompass everything the Games are about,” said Caroline. “So [the Sports Chic look] represents wellbeing; it’s natural and fresh and will give each of the wearers a lovely healthy glow.”
While gold and purple colours may sound like a glitzy combination, even for the Olympic Games, variations of both hues work will with any skin-tone, particularly around the eyes as Caroline has done, pairing Max Factor’s Coco Crazy Eye Trio (RRP £6.99) and the brand’s Liquid Effect Pencil in Violet Voltage (RRP £6.99).
“The eyes of the world will be on London this year and I’m so proud that my make-up design will be a part of something as big as the London 2012 Olympic and Paralympic Games,” continued Caroline.
Stylist.co.uk
As does, y'know, being an incredibly physically fit athlete, but I don't suppose that's *~pretty~* enough. Urgh, fuck this shit. You know what's natural and fresh? Skin.
So female athletes, having just worked their asses off, women who pride themselves (presumably) on not conforming to traditional senses of beauty, women who have most likely endured rampant sexism from both genders, are forced in their greatest moment of pride to kowtow to some misogynistic belief that women need to look good in order to justify their achievements?
This is ridiculous.
I'll never understand what wearing foundation has to do with looking natural or healthy.
People can't even tell I have acne when I put foundation on. Half of my friends have been surprised to learn I wear make-up every day because I don't do any eye stuff.
So yeah, my skin looks way healthier with foundation. Natural? No, but it looks better than rosacea patches.
If this is going to be worn by the actual athletes (which... makes no sense), shouldn't that say 'athletes', not athlete? This gives me the impression it's stage make-up for those costumed escorts they always have at medal ceremonies.
How can they put make-up on the athletes for medal ceremonies? There's no TIME, especially for team events where they're going to be damp (anything involving water) or sweaty (everything else).
The official makeup is to match the official escort uniforms:
Edit, because I read the article incorrectly. lol Oop.
Edited at 2012-07-17 01:37 am (UTC)
I'll be tackling this next month and I would be so lost without the step by step instructions and shopping list. T___T
This make-up is really, really natural. It's just a pink lip and contoured eye. Utterly standard, inoffensive stuff. It's tamer than regular stage make-up and tamer than the glitter parade we'll probably see from some gymnasts.
Moreover, it's for ceremony. Looking fancy is sort of what ceremonial dress encompasses.
or the "sexism" tag... but I guess based on the comments here that seems to be a matter of opinion.
Product placement and corporate tie-ins?
But I did think they meant escorts like from an escort agency so I was initially appalled