ONTD Political

Chick-Fil-A's Brand Approval Rating Plummets After Anti-Gay Controversy

11:44 am - 07/31/2012
Chick-fil-A's anti-gay marriage stance has gotten some high-profile support by way of Mike Huckabee, Rick Santorum, Sarah Palin and other conservative lawmakers. But among their longtime customers, it's a much different story.

Polling organization YouGov found that the Atlanta-based chain's brand approval ratings have plummeted in the wake of Chick-fil-A President Dan Cathy's controversial remarks earlier this month. YouGov also reports that the company's overall consumer brand health among fast food eaters has dropped to its lowest levels since mid-August 2010 in the wake of the media firestorm.

Just before Cathy's interview was published, Chick-fil-A's Index score was 65, well above the Top National Quick Service Restaurant (QSR) Sector average score of 46. Just four days later, however, Chick-fil-A's score had fallen to 47, while last week, the chain had a score of 39, compared to the Top National QSR Sector average score of 43.



Among the other brands ranked in the Top National QSR sector are Pizza Hut, Taco Bell, KFC, Burger King and McDonald's, the Gay and Lesbian Alliance Against Defamation (GLAAD) noted.

Among those not surprised by the plunge was Aaron McQuade, Director of News and Field Media at GLAAD, who called the results "reflective of an America that values and respects its LGBT neighbors and rejects rhetoric like Dan Cathy's that seeks to demean and dehumanize the LGBT community."

"The business world has seen what happens when an organization supports the LGBT community -- which is that the LGBT community and its allies will support it," McQuade noted in a statement. "Now we have empirical proof of what happens when a company rejects the LGBT community. The LGBT community and its allies will reject it."

Although Chick-fil-A's financial contributions to anti-gay organizations like Exodus International and the Family Research Council have been well documented over the years, Cathy's somewhat glib confirmation of the reports ("Well, guilty as charged") in a July 16 Baptist Press interview has since sent both the media and a number of LGBT advocacy groups into overdrive.

"We are very much supportive of the family -- the biblical definition of the family unit," Cathy said in that interview. "We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that...we know that it might not be popular with everyone, but thank the Lord, we live in a country where we can share our values and operate on biblical principles."

Since then, at least seven petitions have been launched on Change.org, a social activism site, demanding that universities across the country remove existing Chick-fil-A restaurants or prevent new ones from opening.

Mayors in Boston and San Francisco have also weighed in, telling the restaurant chain that they're not welcome in their cities, and the Jim Henson company, which had provided toys for Chick-fil-A kids' meals, announced that it would end its relationship with the company.


Source also has a video and a list of queer-friendly companies.

Tangentially: I am very pleased by the new trend to follow up reports of problematic companies/foods with positive alternatives. I hope it keeps up.
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astridmyrna 31st-Jul-2012 03:47 pm (UTC)
Poor Chick-Fil-A and all its economic bullies who refuse to spend money there.
girly123 31st-Jul-2012 03:58 pm (UTC)
Oh the poor babbies, having to face repercussions for their unapologetic bigotry.
amethystcitrine 31st-Jul-2012 04:00 pm (UTC)
This is kind of amazing; very pleased to see this.
kyra_neko_rei 31st-Jul-2012 04:14 pm (UTC)
EEEEEEEEE LisaFrank kitties icon! I loved them so in elementary school!
texnews 31st-Jul-2012 04:10 pm (UTC)
Do gays eat Chick-fil-A?
greenwick 31st-Jul-2012 04:45 pm (UTC)
I can confirm at least two cases of past gay Chik-fil-a eating.
kyra_neko_rei 31st-Jul-2012 04:13 pm (UTC)
Ha! Never thought I'd see Schadenfreude that tastes like chicken!
maladaptive 31st-Jul-2012 04:32 pm (UTC)
I'm actually pleasantly surprised! I've seen mostly "but the chicken is SO GOOD" and didn't really expect the bigotry to have much impact.
raichu100 1st-Aug-2012 08:26 pm (UTC)
I've seen a lot of that too. =/
greenwick 31st-Jul-2012 04:44 pm (UTC)
Yay!!!
crossfire 31st-Jul-2012 04:47 pm (UTC)
Animated GIF of Neil Patrick Harris nodding approvingly

edited to make alt tag more accurate because I'm a huge geek like that

Edited at 2012-07-31 04:47 pm (UTC)
amyura 31st-Jul-2012 11:59 pm (UTC)
Are those his suit pajamas?
nope_de_plume 31st-Jul-2012 04:53 pm (UTC)
It's good to see this is actually hitting them in their wallets, since appealing to a basic sense of decency wouldn't work
moonbladem 25 LGBT-Friendly Products & Companies Targeted By Boycotters31st-Jul-2012 05:10 pm (UTC)
ie.: brands/companies that are now on my shopping list:

Oreo, Betty Crocker, Levi's, Cheerios, American Apparels, Disney World, Starbucks, Wheaties, Tide Detergent, Microsoft, Home Depot, Pampers Diapers, Pepsico Products (which includes Frito-Lay chips, Quaker Oats and Gatorade), Safeway, Crest Toothpaste, Old Navy, Girl Scouts, Macy's, Target, JC Penney, Pillsbury, Walgreen's, Ford, Gap, Green Giant.

I got it from the slideshow included with the article on HuffPo. There were more details like what the companies did to warrant the boycotts, which conservative organizations initiated the boycotts etc. I copied everything but thought that it would be too long for a comment.
redstar826 Re: 25 LGBT-Friendly Products & Companies Targeted By Boycotters31st-Jul-2012 05:26 pm (UTC)
huh, wasn't Target criticized not that long ago for giving money to anti-gay candidates?
shhh_its_s3cr3t 31st-Jul-2012 05:12 pm (UTC)
I'm glad that people who truly are supportive of the lgbt community overall are showing the Cathy's with their wallet and it isn't just talk to be "politically correct" tbh I was scared it was simply just talk.
liz_marcs 31st-Jul-2012 05:25 pm (UTC)
In celebration, I have to share this hilarious video of three drag queens singing about Chick-fil-A (Warning: NSFW)

reina_ursa 31st-Jul-2012 06:47 pm (UTC)
Oh that video is so damn awesome!!!
romp 31st-Jul-2012 05:43 pm (UTC)
I'm not surprised. The under-25 crowd, IME, seems to take equality quite seriously. Obviously, many struggle with subtleties like all ages but I think this level of open bigotry strikes them the way segregated water fountains do the rest of us.
ascendings 31st-Jul-2012 05:49 pm (UTC)
this pleases me greatly.
cuterabbit33 31st-Jul-2012 05:54 pm (UTC)
This is great! I really hope it sends a message, too.
girl_fusion 31st-Jul-2012 05:54 pm (UTC)
HOPE IT KEEPS PLUMMETING!
flcadam 31st-Jul-2012 07:38 pm (UTC)
Think about it America, if Chick-Fil-A goes down, who's going to serve us those delicious waffle fries? :-D
chaya 31st-Jul-2012 07:46 pm (UTC)
Please help me out here - is that a bad try at a trolling comment or a bad try at a joke?
free_spoons 31st-Jul-2012 07:48 pm (UTC)
Hey! It's been about 50 comments so far and no one has said "I know chick-fil-a is evil, but I'm still going to eat there because their nuggets are soooo good."

This def. has to be a record for us
paulnolan 31st-Jul-2012 07:58 pm (UTC)
IKR? Depressing that lack of straightfail on this subject is something that warrants mentioning isn't it?
wrestlingdog 31st-Jul-2012 10:21 pm (UTC)
Photobucket
thistlerose 31st-Jul-2012 10:29 pm (UTC)
Well, that's gratifying at least.

I nearly got into a fight over Chick-fil-A with my housemate the other night. She's decided to continue going, and I'm really not in a position where I can afford to piss her off. I feel kind of gross for failing to convince her to boycott with me, but I also feel like my hands are tied.
wrongheaded 1st-Aug-2012 07:11 am (UTC)
Well, remember that if you push people too hard it can actually make them dig in their heels and resist even harder. It's called the backfire effect, and it's very real. I think it's important to pick your battles - try to build a social consensus, try to do the most good with your limited resources, and accept that we'll never be perfect. Honestly I think just airing your opinion helps, because a lot of people make their moral decisions by cribbing off the people around them.
jaeji 1st-Aug-2012 01:20 am (UTC)
ha-ha, yay, there's a biiiiig fuck you.

Photobucket
excusemesenator 1st-Aug-2012 02:36 am (UTC)
Biblical principles based in Leviticus, and yet you serve pork products.

Okay.
raichu100 1st-Aug-2012 08:34 pm (UTC)
CFA serves pork?

Not saying you're wrong, I'm just surprised that hasn't been capitalized on yet for mockery purposes :)
homasse 1st-Aug-2012 07:27 am (UTC)
I do believe this is known as "reaping what you sow."

:Db
threetails 1st-Aug-2012 08:21 am (UTC)
Funny thing is, this isn't new information. It's just that the public hasn't been aware of it until recently.

I first heard about it in 2005.
antique_faery 1st-Aug-2012 02:36 pm (UTC)
I think the thing is that this is the first time that they've been so open and honest about it, though. Like blatantly saying, "Not a fan of those gays!" with their flags of pride held high and blowing in the wind.
zemi_chan 1st-Aug-2012 09:31 am (UTC)
title or description
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