Chick-fil-A's anti-gay marriage stance has gotten some high-profile support by way of Mike Huckabee, Rick Santorum, Sarah Palin and other conservative lawmakers. But among their longtime customers, it's a much different story.
Polling organization YouGov found that the Atlanta-based chain's brand approval ratings have plummeted in the wake of Chick-fil-A President Dan Cathy's controversial remarks earlier this month. YouGov also reports that the company's overall consumer brand health among fast food eaters has dropped to its lowest levels since mid-August 2010 in the wake of the media firestorm.
Just before Cathy's interview was published, Chick-fil-A's Index score was 65, well above the Top National Quick Service Restaurant (QSR) Sector average score of 46. Just four days later, however, Chick-fil-A's score had fallen to 47, while last week, the chain had a score of 39, compared to the Top National QSR Sector average score of 43.
Among the other brands ranked in the Top National QSR sector are Pizza Hut, Taco Bell, KFC, Burger King and McDonald's, the Gay and Lesbian Alliance Against Defamation (GLAAD) noted.
Among those not surprised by the plunge was Aaron McQuade, Director of News and Field Media at GLAAD, who called the results "reflective of an America that values and respects its LGBT neighbors and rejects rhetoric like Dan Cathy's that seeks to demean and dehumanize the LGBT community."
"The business world has seen what happens when an organization supports the LGBT community -- which is that the LGBT community and its allies will support it," McQuade noted in a statement. "Now we have empirical proof of what happens when a company rejects the LGBT community. The LGBT community and its allies will reject it."
Although Chick-fil-A's financial contributions to anti-gay organizations like Exodus International and the Family Research Council have been well documented over the years, Cathy's somewhat glib confirmation of the reports ("Well, guilty as charged") in a July 16 Baptist Press interview has since sent both the media and a number of LGBT advocacy groups into overdrive.
"We are very much supportive of the family -- the biblical definition of the family unit," Cathy said in that interview. "We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that...we know that it might not be popular with everyone, but thank the Lord, we live in a country where we can share our values and operate on biblical principles."
Since then, at least seven petitions have been launched on Change.org, a social activism site, demanding that universities across the country remove existing Chick-fil-A restaurants or prevent new ones from opening.
Mayors in Boston and San Francisco have also weighed in, telling the restaurant chain that they're not welcome in their cities, and the Jim Henson company, which had provided toys for Chick-fil-A kids' meals, announced that it would end its relationship with the company.
Source also has a video and a list of queer-friendly companies.
Tangentially: I am very pleased by the new trend to follow up reports of problematic companies/foods with positive alternatives. I hope it keeps up.
Polling organization YouGov found that the Atlanta-based chain's brand approval ratings have plummeted in the wake of Chick-fil-A President Dan Cathy's controversial remarks earlier this month. YouGov also reports that the company's overall consumer brand health among fast food eaters has dropped to its lowest levels since mid-August 2010 in the wake of the media firestorm.
Just before Cathy's interview was published, Chick-fil-A's Index score was 65, well above the Top National Quick Service Restaurant (QSR) Sector average score of 46. Just four days later, however, Chick-fil-A's score had fallen to 47, while last week, the chain had a score of 39, compared to the Top National QSR Sector average score of 43.
Among the other brands ranked in the Top National QSR sector are Pizza Hut, Taco Bell, KFC, Burger King and McDonald's, the Gay and Lesbian Alliance Against Defamation (GLAAD) noted.
Among those not surprised by the plunge was Aaron McQuade, Director of News and Field Media at GLAAD, who called the results "reflective of an America that values and respects its LGBT neighbors and rejects rhetoric like Dan Cathy's that seeks to demean and dehumanize the LGBT community."
"The business world has seen what happens when an organization supports the LGBT community -- which is that the LGBT community and its allies will support it," McQuade noted in a statement. "Now we have empirical proof of what happens when a company rejects the LGBT community. The LGBT community and its allies will reject it."
Although Chick-fil-A's financial contributions to anti-gay organizations like Exodus International and the Family Research Council have been well documented over the years, Cathy's somewhat glib confirmation of the reports ("Well, guilty as charged") in a July 16 Baptist Press interview has since sent both the media and a number of LGBT advocacy groups into overdrive.
"We are very much supportive of the family -- the biblical definition of the family unit," Cathy said in that interview. "We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that...we know that it might not be popular with everyone, but thank the Lord, we live in a country where we can share our values and operate on biblical principles."
Since then, at least seven petitions have been launched on Change.org, a social activism site, demanding that universities across the country remove existing Chick-fil-A restaurants or prevent new ones from opening.
Mayors in Boston and San Francisco have also weighed in, telling the restaurant chain that they're not welcome in their cities, and the Jim Henson company, which had provided toys for Chick-fil-A kids' meals, announced that it would end its relationship with the company.
Source also has a video and a list of queer-friendly companies.
Tangentially: I am very pleased by the new trend to follow up reports of problematic companies/foods with positive alternatives. I hope it keeps up.
Target
In May 2012, Target announced that 100% of the purchase price of any of its Pride merchandise would be donated to the pro-LGBT Family Equality Council. The American Family Association lamented that "Target is joining President Obama in ramming same-sex marriage down the throats of the American people" and urged members to contact Target Chairman Gregg Steinhafel, to "let him know that a majority of Americans oppose same-sex marriage and are able to use their pocketbooks to voice their opposition to companies that support it."
It should be noted that Target has also come under fire from gay advocates. In 2011, Lady Gaga nixed a deal with Target for an exclusive special edition of her "Born This Way" album after it was revealed that the brand had donated $150,000 to MN Forward, a group that was backing Tom Emmer's gubernatorial bid in Minnesota. Emmer was known for being especially conservative and not supporting equal rights for LGBT citizens.
I'm hoping at least. I rather liked shopping at target, especially because they pick up a lot of brands I like, but I always feel a lot of guilt shopping there, and I really don't want to go to walmart.
Edited at 2012-07-31 06:05 pm (UTC)
It's hard since I've moved though, I can actually feel the lack of local businesses and options in shopping, (for things like odds and ends shopping you really have your choice of walmart/walgreens/BJ's or Target, and BJ's is a 30 minute hike either way and requires a membership, Walgreens is overpriced, so it's kind of get what you can where you can and get the rest at Target and feel like ehhhh, this company kind of might suck.) and it's something I hadn't felt before in my adult life with the exception of touring and being at the mercy of someone else.
So it's less "we support human rights" and more "GIMME YOUR MONEY!"
Edited at 2012-07-31 06:09 pm (UTC)
Ugh gross I can't believe I'm stanning for Target. I just think that a lot of the criticisms they get insofar as their relationship with the gay/lesbian community are misguided.