Tesco has withdrawn an inflatable figure labelled "gay best friend" and apologised for selling it.
It comes a day after the retailer was forced to remove a Halloween costume called "Psycho Ward" from its shelves
after it sparked widespread criticism.
On its website Tesco said "The Inflatable g*y Best Friend" was suitable for children aged three to four and was an "amusing gift".
"If SEX in the City and Will & Grace taught us anything, it's that g*y best friends are in this season," the description of the product said.
"We've had the manbag, we've had leg warmers and iPhone fever, now it's time for the new craze.
"Although not much can be said for his own attire, your Inflatable g*y Best Friend is ready to give you fashion advice, tell you if your bum looks big and b**ch about everyone who doesn't wear Jimmy Choo's."
A Tesco spokesperson said: "This product was uploaded to the website by a third party seller but was removed from sale immediately because we found it offensive.
"The webpage should have been removed at that time and we are looking into why it is still visible two months later.
"We have very clear guidelines for third party sellers who list items on our website, and are very sorry that on this occasion they weren't followed."
The product remains on sale on the Amazon website.
Gay rights charity Stonewall chief Ben Summerskill said selling the item was "like trying to sell ice to Eskimos".
He said: "We can't imagine why any woman would choose to buy an inflatable gay best friend when there are two million of the real thing already available in modern Britain and most of them are much better looking than Tesco's pale imitation."
Tesco and rival supermarket chain Asda both faced a backlash on Thursday over the sale of Halloween costumes which appeared to make light of mental health issues.
Tesco said it was "really sorry for any offence caused" by its "Psycho Ward" offering, which included a bright orange boiler suit.
Asda also apologised after it advertised a fancy dress outfit featuring someone covered in blood and brandishing a machete as a "mental patient fancy dress costume".Sky News