President Obama is banking on his endorsement of gay marriage to fill his campaign coffers.
His team is selling a slew of LGBT merchandise on BarackObama.com, just days after his historic backing of same-sex couples tying the knot.
The items include “I'm out for Obama" T-shirts, beer koozies that read "LGBT for Obama" and even baby onesies with messages like "My two moms support Obama.” The items cost anywhere from $10 to $40.
It's not clear how much the president has raised since making the announcement on Wednesday, but his re-election team brought in a cool $1 million in the first 90 minutes after Obama revealed his new stance.
His campaign staffers also have been sending out emails asking for donations and touting Obama's "direct answer" to the question of same-sex marriage.
His campaign raked in $15 million at a star-studded fundraiser at actor George Clooney's Los Angeles mansion on Thursday, where Obama brought up gay marriage.
Romney, however, has largely steered clear of the issue and has argued Obama is merely trying to distract voters.