Sitting at a desk, beneath a framed drawing of Uncle Sam with an NBC peacock logo on his hat, Mr. Kelly tapped away at a laptop computer. On the other side of the room, a wall-mounted flat-screen television flickered to life.
The presentation began with a graphical story, rife with pie charts and upward-facing arrows, about MSNBC’s ratings growth since the 2006 midterm elections. The story progressed through the campaign primaries, shimmied through a Rachel Maddow victory dance, breezed over the excitement of election day and then lingered on MSNBC’s ratings in March and April of 2009.
“Here’s where we start getting into beating CNN in prime time,” said Mr. Kelly, gesturing at the screen. A series of brightly covered graphics highlighted MSNBC’s ratings. Various matrices showing Fox’s continued ratings dominance in cable news lurked in near invisibility at the periphery. “We have Fox up there, too,” said Mr. Kelly. “But they’re hidden.”
Anyhow. “This is what we look like,” he said. “And, oh, by the way, we have scale. And oh, by the way, we are No. 2. And oh, by the way, CNN is in decline.”
The presentation shifted from touting MSNBC’s anchors to touting MSNBC’s audience. A litany of buzzwords lit up the screen: progressive, young, professional, affluent. A video began.
SOCIALIST NETWORK IS SOCIALIST!!111 MOAR EVIDENCE OF CORRUPT LIBRUL ELITIST MEDIA!!11