By and large, they personally forked out for his campaign, they voted for him, and they know he is capable of boosting TV ratings just by making an appearance.
But executives at the Big Four broadcast networks are seething behind the scenes that President Obama has cost them about $30 million in cumulative ad revenue this year with his three primetime news conference pre-emptions.
Now top network execs quietly are hoping that Fox's well-publicized rejection of the president's April 29 presser will serve as precedent for denying future White House requests for prime airtime.
Like many businesses, broadcasters are having to cut costs and lay off staffers. Said another broadcast exec, "The millions of ad dollars the president is costing us could help us keep some of those people working."
Although network execs applaud the president's zeal for keeping the people informed, they also feel that there are other ways he can deliver his messages, particularly if they don't involve a national crisis.
"This is not like 1965, when there were only three broadcast networks," one exec said. "There are countless ways to reach viewers today -- on several hundred cable networks and online with sites like You Tube and the White House's own Web site."
Much more at source