During our conversations last month in Utah, Huntsman had already begun to realize that perhaps the Republican Party was not ready for him. "You cannot have a successful party based upon a very narrow band, demographically," he tells me. "You've gotta broaden it to include more young people, more people of color, more people who are urban-dwellers, more who are the intelligentsia in America, many who have jettisoned the party. ... And that's ultimately I think how it's going to play out. We're just not there yet." Two years was probably not enough time for the party to change. "He realized he'd just be beating his head against the wall with these guys, which made him open to the phone call [from Obama]," says another source close to Huntsman. "If he thought he had a real chance to be the standard-bearer and savior of the party, obviously he would have said no."
This is just a blurb from the (incredibly well-done) piece in The New Republic, which can be found HERE. It's four pages long, so sit back next to the fire with a mug of tea while Jon Huntsman seduces you with his intelligence and reasoning and dashing good looks.