Penny G. Woods (pennywoods) wrote in ontd_political,
Penny G. Woods
pennywoods
ontd_political

  • Music:

Advertising And Modern Minstrelsy: What's Funny About Race Roleplaying?

Last week we came across this music video/ advertisement for Taco Bell (created by DraftFCB), a riff on Diddy's 1990s anthem, "It's All About the Benjamins". The commercial, entitled "It's All About the Roosevelts", seems to have drawn inspiration from the popular "Lazy Sunday" skit featured on SNL four years ago, a self-parodizing rap video about the banal lives of Chris Parnell and Adam Samberg.



SNL's characters rap self-seriously (but in actuality, self-deprecatingly) about the boring details of their daily lives, from visiting cupcake bakeries to finding directions on the Internet. The comedic effect is a result of a combined dissonance; it's not funny because it's white people rapping, it's funny because it's dorky white people rapping about their very un-thug lives.

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See also:
What's So Funny About Chicago-Lake Liquor Ads?
Racially Slurred Speech

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