SNL's characters rap self-seriously (but in actuality, self-deprecatingly) about the boring details of their daily lives, from visiting cupcake bakeries to finding directions on the Internet. The comedic effect is a result of a combined dissonance; it's not funny because it's white people rapping, it's funny because it's dorky white people rapping about their very un-thug lives.
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What's So Funny About Chicago-Lake Liquor Ads?
Racially Slurred Speech