Already, 20 companies have agreed to pull advertisements from Glenn Beck's television show, within weeks of the Fox host calling Obama "a racist" and saying the president "has a deep-seated hatred for white people or the white culture."
Now, Farmers Insurance can be added to that list, a Farmers spokesperson confirms to POLITICO.
"We advertise on Fox News Channel, which places our ads in the Network programming, and we ceased placing on Glenn Beck a week ago," said the spokesperson.
Just because advertisers pull ads from Beck's show doesn't mean the network will lose any money.
A Fox News spokesperson told the Daily News yesterday that "advertisers referenced have all moved their spots from Beck to other programs on the network so there has been no revenue lost."
ColorOfChange.org, an African-American online political organization, has been targeting advertisers, while others, like RedState defend Beck in the midst of this boycott.