"Given that social media has become such a significant player in the advertising area, we thought it was necessary to address social media as well," explained the FTC’s assistant director of advertising practices Richard Cleland, describing the agency’s first overhaul of its endorsement policies in almost 30 years. The proposal was adopted with the unanimous approval of all four commissioners.
More than 80 pages of confusing new rules will now govern bloggers’ and even social media users’ activity. If they are paid to write an endorsement, or even if they receive an item for free and then write about it, everything must be noted “clearly and conspicuously.” There are also provisions mandating that people disclose any “material ties.”
(in b4 source is mocked and news is ignored)
edit: Yeah that didnt take long.
edit2: Libertarian Mumbo Jumbo.
So how would you guys feel if Sarah Palin wins (god forbid) in 2012, and she assigns some 70 year old guy who thinks you can pray the gay away to the position of FTC chief? Would you want someone like her to have this enforcement authority? Id rather not give the government the power in the first place.