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Pinkstinks

PC minister backs Pinkstinks campaign telling parents not to buy girls pink gifts

A campaign backed by a Government minister which urges parents not to buy girls pink Christmas gifts was branded "pointless" yesterday.



Labour MP Bridget Prentice , who is deputy to Justice Secretary Jack Straw, warned that pink clothes and toys were "funnelling girls into pretty, pretty jobs". She has thrown her weight behind the Pinkstinks internet campaign, which calls for a boycott of stores selling "sexist" toys.

The Early Learning Centre chain is among those that have been accused of forcing girls down "pink alleys" that reinforce stereotypes.

But a spokesman denied the allegation, saying: "Customers can choose a red kitchen, a blue kitchen, a blue cash register or a yellow dolls house."

Richard Dodd, of the British Retail Consortium, which represents High Street stores, said: "This is a pointless campaign. Shops stock goods in response to customer demand." The Pinkstinks pressure group also claims girls' job prospects are hit because they are encouraged to stick to traditional women's careers later in life.

But Mr Dodd added: "Our members provide good jobs, flexible working and training - things that make a real difference to women's ability to develop successful careers. Two thirds of retail staff are female."

Pinkstinks was founded by Emma Moore, who has two girls and lives in Ms Prentice's London constituency.

She argued pink, for girls, signified "passive and pretty" while blue, for boys, meant "bold and challenging".


Source: http://www.mirror.co.uk/news/top-stories/2009/12/08/pc-minister-backs-pinkstinks-campaign-telling-parents-not-to-buy-girls-pink-gifts-115875-21881146/

http://www.pinkstinks.co.uk/
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