[TTC = Toronto Transit Commission = Toronto's public transit agency.]
The TTC has rejected a bid by the Ashley Madison Agency, a website that promotes adultery, to wrap a streetcar with ads promoting the controversial site, along with the slogan, “Life is short. Have an affair.”
The commission’s advertising review committee, comprising six city councillors, made the decision this afternoon after being made aware of the potential ad campaign by the TTC’s ad agency, CBS Outdoor.
“This is an issue about community standards,” said Councillor Joe Mihevc, a TTC commissioner. “We are, at the end of the day, a public body and the citizens of Toronto own the TTC. In this case, the reason why I voted not to accept the ads was because they violate a basic community standard around cheating.”
( Read more...Collapse )