You won't find it in their newspaper inserts or on their website either. And their television commercials...forget it.
In our research of the Top 100 retailers in America, Dick's advertising is likely the most "Christmas-denying" of all.
We searched high and low for "Christmas" at Dick's, only to find they couldn't care less about Christmas.
Sure, Dick's wants you to buy their products...but no retailer in the nation has appeared to go out of its way to ban Christmas more than Dick's.
Here's a list of retailers and where they stand on the War on Christmas