The paper masks were free to download on www.gringomask.com.
The creators at Miami-based Zubi Advertising say they created the male and female masks as "a comical tool to convey a message and raise awareness about an issue that is important to all Americans."
They say they are poking fun at the idea that everyone should look the same but some say, it is racist and sends a message that people who are not white should be ashamed.
Carol Gordon says, "They shouldn't have to pretend that they're white if they're not. They should just be comfortable with who they are and where they come from."
While the creators say the anger its caused was not intended, the immigration dialogue it's created certainly was.
Tuesday, Zubi Advertising pulled the masks from the website www.gringomask.com and it its place posted this statement:
"Thanks to your involvement, the GringoMask has achieved its primary objective to raise awareness of the potential for racial profiling by enforcement of Arizona SB 1070. GringoMask was not a commercial product or intended to be a long term project, but a piece of satire to promote discussion and thought.
In addition to raising awareness, the mask was used to promote dialogue between people of different opinions in the hopes of arriving at better solutions than SB 1070, and to show solidarity with Americans of every race and color across the country that found this law unfair in its targeting of a specific ethnic group even if only implicitly. We chose this mask because of its light-hearted nature and tongue-in-cheek approach much in the same vein as Jeff Foxworthy's shtick "You Might be a Redneck" or Carlos Mencia's "beaner" jokes. However, we in no way meant to offend anyone.
We understand from your responses that some people might equate the word "Gringo" with an ethnic slur. We do not. It is simply a slang term used to describe Caucasians, and we don't assign any negative connotations to it. In fact, the mask communicates that looking this way will keep you above suspicion of being an illegal immigrant in Arizona, a positive thing not a derogatory one. We hope everyone will view the mask the way we do...a comical tool to convey a message and raise awareness about an issue that is important to all Americans. If the campaign has been taken in a different light by some, we sincerely regret the misunderstanding.
Thanks for voicing your opinions and helping to get the dialogue going.
We look forward to a better solution to the illegal immigration problem."
Source is crafty