Gay groups tossed Fox's Bill O'Reilly into the deep fryer Thursday for mocking a gay-friendly McDonald's airing in France - and burning up the web.
The ad features a teen chatting his boyfriend on the phone while his dad is at the Mickey D's food counter. He hurriedly hangs up and smiles wryly when his dad sits down and tells him he can have any girl he wants.
"Do they have an Al-Qaeda ad?" O'Reilly asked Wednesday night on his Fox show.
Gay groups were outraged but O'Reilly's producer called the brouhaha "silly."
"Bill O'Reilly should be ashamed for equating a family with a gay son to terrorists," said the Human Rights Campaign's Michael Cole.
And the Gay & Lesbian Alliance Against Defamation sent out an action alert to its followers urging them to flood Fox with demands for an apology.
David Tabacoff, the senior executive producer for The O'Reilly Factor hit back: "This is a very silly controversy. The quote was taken totally out of context."
"If you look at the full segment and think he's actually equating gays with Al Qaeda, you must be crazy."
"By seizing on a handful of words, they have made a really ridiculous argument."
Lisa Howard, a spokeswoman for McDonald's, said the advertisement would run only in France and is part of a series of ads celebrating diversity called "Come as you are."
"The ad... recognizes the diversity of the McDonald's customers in France," she said.
O'Reilly, bantering with Fox anchor Jane Skinner about the TV spot asked if it made her "hungry for a Big Mac."
She held back her opinion of the ad and replied that she's always hungry for McDonalds.
"Ok, they want to make a political statement selling burgers, they are entitled to it," O'Reilly said. "It will never run in the USA."