The vertical message that ran down the left side on Glenn Beck's Facebook page the night of October 14 read clear as that evening's sky: "K-E-E-P F-E-A-R A-L-I-V-E." It was a reference to Stephen Colbert’s March to Keep Fear Alive, a gathering organized in faux-competition with this weekend’s Rally to Restore Sanity, headlined by Jon Stewart.
Minutes after the first message appeared, the same letters, in the same order, began turning up on the fan pages of FOX News', Sarah Palin, and hilariously, Justin Bieber. Each letter was displayed in the space where a profile picture would normally be, next to a posted comment. As each Facebook user posted their comments in the right order, the message came to life.
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