ONTD Political

Atlas Shrugged: Atlas Productions LLC Apologizes to Randians for Grotesque Error.

12:52 pm - 11/13/2011
Randian Fans Advised to Avert their Innocent Eyes from Blasphemous Word to Avoid Retina Damage.

'Atlas Shrugged' DVDs Corrected To Read 'Self-Interest' Instead Of 'Self-Sacrifice'

Ayn Rand's polemical 1957 novel "Atlas Shrugged" deals in her pet beliefs: the strength of a market economy, the value of reason, and above all, stone-cold rational self-interest. Apparently that's a hard tagline to swallow, because whoever wrote DVD title sheets for the miserably-reviewed "Atlas Shrugged Part 1," called the source material, "Ayn Rand's timeless novel of courage and self-sacrifice." In an unintentionally hilarious press release on the movie's official blog, Atlas Productions LLC execs apologize for the error with a series of frameworthy quotes:

From CEO Harmon Kaslow:

"As we all well know, the ideas brought to life in Atlas Shrugged are entirely antithetical to the idea of 'self-sacrifice' as a virtue. Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset."

And more, from Communications Director Scott DeSapio:

"It's embarrassing for sure and of course, regardless of how or why it happened, we're all feeling responsible right now. You can imagine how mortified we all were when we saw the DVD but, it was simply too late - the product was already on shelves all over the Country. It was certainly no surprise when the incredulous emails ensued. The irony is inescapable."

The company has set up a page for angry objectivists to order a free corrected title sheet, which now reads: "Ayn Rand's timeless novel of rational self-interest comes to life..." The generous offer strikes us as distinctly un-Randian.

(Gothamist via Gawker)
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bowtomecha 13th-Nov-2011 11:07 pm (UTC)
crossfire 14th-Nov-2011 05:55 pm (UTC)
Best first comment EVER.
bowtomecha 13th-Nov-2011 11:09 pm (UTC)
It should say "Ayn Rand's timeless novel of radical self-interest comes to life..."
quizzicalsphinx 13th-Nov-2011 11:13 pm (UTC)
A real Objectivist would tear up that title sheet and create a bold revision that conformed to no higher standard than their own. Slackers.
notgarystu 13th-Nov-2011 11:59 pm (UTC)
brennessel 13th-Nov-2011 11:17 pm (UTC)
The generous offer strikes us as distinctly un-Randian.

Touché. If you're an objectivist and you bought the movie without looking at the cover, that's your own damn fault, innit?
lightbird777 13th-Nov-2011 11:17 pm (UTC)
astridmyrna 13th-Nov-2011 11:28 pm (UTC)
arisma 14th-Nov-2011 01:14 am (UTC)
I think Archimedes might be my favorite cartoon character of all time.
nesmith 13th-Nov-2011 11:30 pm (UTC)
Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset.

Right, because anything other than being a completely self-absorbed, selfish dickbag is a truly horrific thing.
freebacon 13th-Nov-2011 11:31 pm (UTC)
i'm more depressed and disgusted that they'd be so offended at the mere mention of 'self-sacrifice'

jamethiel_bane 13th-Nov-2011 11:52 pm (UTC)

On the plus side? Atlas Shrugged has given me an absolute gold standard for instantly evaluating people. If anyone reacts to that piece of shite with admiration or attempts to emulate it, I know to AVOID THEM LIKE THE PLAGUE. Society doesn't work if everyone is a monumental self-involved arsehole.

(One of the best things I have ever seen was a 2nd year uni student who argued pro-sexual slavery and objectification of women based on Randian philosophy. EVERY SINGLE STUDENT (most of whom were women) in that class proceeded to then avoid him. In group work, everyone shunned him. When he complained about it, the Lecturer just pointed out that as someone who advocated ideas like that, everyone who shunned him was just acting in their own self-interests. The women because such ideas were actively harmful to them, and the men because, aside from notions of common decency, the women would decide to shun them as well if they were seen to be supporting him. He didn't have a comeback. IT WAS GREAT.)
seasight 14th-Nov-2011 12:18 am (UTC)
notgarystu 13th-Nov-2011 11:59 pm (UTC)
. . .

Is this the real life?
astridmyrna 14th-Nov-2011 12:07 am (UTC)
Is this just fantasy?
(no subject) - Anonymous - Expand
ladypolitik 14th-Nov-2011 03:26 am (UTC)
Ugh, I should've have kept scrolling; NOW IM COUGH-LAUGHING

Edited at 2011-11-14 03:26 am (UTC)
beoweasel 14th-Nov-2011 12:35 am (UTC)
Is there anything so noble as being a selfish asshole, whose actions lead to the deaths of millions of innocent people? I think not.
sephystabbity 14th-Nov-2011 12:56 am (UTC)
I love the sweet scent of SCHADENFREUDE.
tmlforsyth 14th-Nov-2011 03:21 am (UTC)
Nah! such a glitch makes the cover a collector's item, plus it separates fans between those who are angered over and those who are highly amused by the typo.
persiascarecrow 14th-Nov-2011 12:59 am (UTC)
i find it hard to believe anyone would like that movie. i watched the trailer, and above all other things the movie looked painfully boring. i couldn't get angry because i was too busy being bored watching it.


Edited at 2011-11-14 01:00 am (UTC)
masakochan 14th-Nov-2011 01:01 am (UTC)
My grandmother (mom's side) might enjoy it. She was once telling me that I should read the book because she thought it was brilliant. I managed to get out of that with "I've got college art projects to focus on, and won't have time."
zizzo_no_ai 14th-Nov-2011 01:05 am (UTC)
I've never read any Rand (thank god), but how on Earth does it account for procreation? If everyone's being a self-serving, hedonistic individualist, then people aren't going to be having any children. That would require caring and doing things for things who're not you, natch.

Unless it's a fiendishly sneaky method for making sure anyone who actually buys into this school of thought never has offspring. That'd be an improvement.
papilio_luna 14th-Nov-2011 01:11 am (UTC)
As the child of two Objectivists, I can tell you that I was always told that self-interest also includes doing things for other people that make you feel good (because feeling good is in your self-interest). IDK my parents have always been ready and willing to do absolutely anything to help me, whenever I need it. I'm incredibly lucky in that regard. I know no one wants to hear nuanced stories about Objectivists who aren't blatant psychopaths (and I am not an Objectivist myself, I'm quite openly a socialist) but they're my folks and they've been wonderful parents.

We just don't talk about politics. ._.
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