ONTD Political

New "Beauty Product" Marketed In India Allows Women To Bleach Their Vag... WTF?

9:48 pm - 04/16/2012

Your Vagina Isn’t Just Too Big, Too Floppy, and Too
Hairy—It’s Also Too Brown

By Lindy WestApr 11, 2012 12:40 PM

Good news, ladies! Society has discovered another new thing that's wrong with you, which means another opportunity for you to make yourself more attractive for your man. Score! Turns out, the color of your vagina is gross and everyone hates it. So bleach that motherfucker. Bleach it right now!

In this commercial for an Indian product called Clean and Dry Intimate Wash, a (very light-skinned) couple sits down for what would have been a peaceful cup of morning coffee—if the woman's disgusting brown vagina hadn't ruined everything! The dude can't even bring himself look at her. He can't look at his coffee either, because it only reminds him of his wife's dripping, coffee-brown hole! Fortunately, the quick-thinking woman takes a shower, scrubbing her swarthy snatch with Clean and Dry Intimate Wash ("Freshness + Fairness"). And poof! Her vadge comes out blinding white like a downy baby lamb (and NOT THE GROSS BLACK KIND) and her husband—whose penis, I can only assume, is literally a light saber—is all, "Hey, lady! Cancel them divorce papers and LET'S BONE."

(video link)

Needless to say, certain citizens are troubled by this product—which, in addition to just being fucking insane, brings up painful issues about the hierarchy of skin tone within the Indian community. As if it isn't bad enough that darker-skinned people are encouraged to stay out of the sun and invest in skin-bleaching products like Fair & Lovely, and that white actresses are being imported to play Indian people in Bollywood movies, now everyone has to be insecure about the fact that their vaginas happen to be the color that vaginas are??? Splendid! God, I was just saying the other day that my misogyny didn't have enough racism in it. So what are the pro-vadge-bleaching people thinking? Here's a hilarious explanation from a male ad exec:

It is hard to deny that fairness creams often get social commentators and activists all worked up. What they should do is take a deep breath and think again. Lipstick is used to make your lips redder, fairness cream is used to make you fairer-so what's the problem? I don't think any Youngistani today thinks the British Raj/White man is superior to us Brown folk. That's all 1947 thinking!

The only reason I can offer for why people like fairness, is this: if you have two beautiful girls, one of them fair and the other dark, you see the fair girl's features more clearly. This is because her complexion reflects more light. I found this amazing difference when I directed Kabir Bedi, who is very fair and had to wear dark makeup for Othello, the Black hero of the play. I found I had to have a special spotlight following Kabir around the stage because otherwise the audience could not see his expressions.

See? It makes perfect sense. We just want our vaginas to reflect more light—is that so wrong? I mean, WHAT IF MY CAR BREAKS DOWN AT NIGHT AND I DON'T HAVE A REFLECTIVE ENOUGH VAGINA? Really, the ultimate one-vagina-to-rule-them-all would glow in the dark like one of those deep-sea fishes. I need my vagina to attract more krill so my husband will fuck me again! (My husband is a whale.)

Basically the idea is to get as far away as possible from any color that vaginas actually come in. Because that's what's at the heart of this type of thinking—the perfect vagina would be something that's not a vagina at all.
Article is satirical, but the subject matter it is commenting on is very real. This is not a "The Onion" style made-up piece.
poetic_pixie_13 16th-Apr-2012 11:34 pm (UTC)
It is, but this doesn't stem from the idea that vulvas aren't attractive (although we're obviously told that by society). The issue here is colourism. The idea that's fed to brown (and black) women that we can't be attractive unless we're really fair.
babysinclair 16th-Apr-2012 11:43 pm (UTC)
My white ass's vulva is brown though. People are so rude for no reason!
nekokonneko 17th-Apr-2012 12:00 am (UTC)
Nobody cares.
poetic_pixie_13 17th-Apr-2012 12:06 am (UTC)
Yeah, but this is an ad created in India, for Indian women. Yes, the implication is that vulvas are ugly, but this ad comes from a larger issue of South Asian women being told that we have to be fair. The implications of this ad and of the idea of bleaching your vulva is rooted in issues of race and colonialism that do, yes, intersect with gender.
babysinclair 17th-Apr-2012 12:08 am (UTC)
I get that it's a race thing but I thought the racism in India was established long before Britain came though?
angelofdeath275 17th-Apr-2012 12:16 am (UTC)
you're so fucking dense.

this "race thing" was exploited by the British and now in a world of ~*globalization*~ that the effects of the colorist hierarchy has exponentially grown
babysinclair 17th-Apr-2012 01:55 am (UTC)
Oh i'm sorry for asking that on my knowledge of the caste system that was in place many many years before Britain came about.
recorded 17th-Apr-2012 11:50 pm (UTC)
Based on the discussion here, the personal attack seems rather unwarranted. Have you had lots of arguments with this particular person or something?
poetic_pixie_13 17th-Apr-2012 12:16 am (UTC)
Like I said to tabaqui below, being fair was a thing before colonialism but colourism was still hugely affected by it. The British would often choose those who were fairer skin to be colonial officials and have positions of power. Past that general racist stereotypes and assumptions would always reference the 'dark, uncivilized' people. We were taught to hate our own skin because it somehow marked as lesser than and barbaric.
ms_maree 17th-Apr-2012 12:23 am (UTC)
I thought that the British only chose those who were in original positions of power in India when they came along, those in higher class positions that were cooperative and sympathetic to them. Those who weren't sympathetic I assume would be booted. It just wouldn't make sense to choose people who weren't already part of the ruling establishment, from an administrative perspective.
poetic_pixie_13 17th-Apr-2012 12:36 am (UTC)
Fairness wasn't the only qualifying factor. Those in higher class positions tended to be fair anyway, because of existing colourism. But it was definitely exploited by colonial rulers in order to help divide the population while being dark was ridiculed and made to be ugly.
angelofdeath275 17th-Apr-2012 12:26 am (UTC)
correct me if im wrong, but when this article was posted on the mothership someone said that for like media appearences like dramas, tv n such, india will sometimes import models from europe or something?
(no subject) - Anonymous - Expand
poetic_pixie_13 17th-Apr-2012 12:37 am (UTC)
What kind of media appearances? I don't doubt that it happens though. Just look at the couple in that ad. Shit, half of my white friends are darker than them.
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